Episode 21: Growing A Fashion Brand Legacy with Zoë Petty
Welcome to Episode 21 of The Diva Life Show™: Growing A Fashion Brand Legacy with fashion entrepreneur, creative director and brand ambassador, Zoë Petty
Guest Bio:
Zoë Petty is the Creative & Digital Director of the brand and fashion stores, House of Culture, but her story with the store began long before that. Born into the business on Newbury Street in Boston, Zoë grew up surrounded by fashion, family, and a community deeply tied to House of Culture’s legacy. From toddling around in high heels left in the dressing rooms to attending her first buyers' show at 18, House of Culture was always shaping her—long before she realized she would one day shape it in return. At 23, she took on the role of Creative Director, modernizing the brand by launching its e-commerce presence, revamping the branding, and taking over digital strategy. As part of a rare multi-generational small business, Zoë carries forward a legacy of culture and style, ensuring House of Culture continues to evolve while staying true to its roots.
In this episode we talk about:
When did Zoë realize working in the fashion industry would be her path?
How did Zoë teach herself how to become a brand manager?
How did Zoë know it was going to work out leaping from a traditional path to fashion?
How did Zoë get over her fear of showing up as herself online?
What’s Zoë’s advice for getting over your fear of being seen online?
What is it like to work in a family-owned brand?
How is Zoë bringing more fun to the city of Boston?
How did Zoë become a super-connector and young leader for her community?
To learn more about Zoë Petty and impressive accomplishments as a young fashion leader in Boston, click here.
Join the Diva Life community and be first in the know for exciting show updates, performances by Heather and insider free trainings to grow your brand. CLICK HERE to join.
Connect with me on Instagram HERE for even more fabulous (and fun!) content to live your best Diva Life!