You’ve got a great talk and you finally get a chance to try out your speaking chops, there’s only one hitch, you are told you will not be allowed to sell anything. Ugg, such a bummer.
What to do, what to do…
You always want to weigh your opportunities. Your time and resources are limited, so you want to be choosy about where you spend your energy. There are lots of fish in the speaking sea, so don’t feel like you have to jump at every chance. However, if you are just starting out or if it’s a great opportunity to get in front of ideal clients or industry players, you may still want to move forward.
Remember, any time you are speaking to a captive audience, whether live or online, YOU are positioned as the authority. You have an extended amount of time to tell your story, share your expertise, give valuable insights and talk about your business. If you do a good job with your presentation, your audience is going to want to know more. Even if you can’t make an offer, you are still selling.
However, the best way to get your audience to take action is to structure your talk to sell. You want to guide your audience through a specific process that showcases the transformation that is possible if someone takes the next step to work with you without actually making an offer. And if you do this with authenticity and authority, you will create an atmosphere where people will want to know more.
Finally, if you can, offer a free strategy call. It is a phenomenal selling tool if you know what you are you doing. Any time you get a potential client on the phone with you from a talk, you have a very warm lead which makes closing that much easier.
If you would like to know more about how you can use signature talks to sell from the stage or online, I invite you to join me for my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income Using Signature Talks.” CLICK HERE to register!