I recently heard an interview with Elizabeth Lesser, a leader in the field of emotional intelligence, where she said, "If you don't know who you are, how can you follow your longings?" It was such a simple , yet incredibly profound statement. If you don't know who you are, how can you know what you want out of life? If you don't know what you really want, how do you know in which direction to go?
This is where personal branding comes in. At its core, personal branding is the process of discovering yourself. When you are very clear about who you are, what your goals are and where your passions lie, you have a compass for your life. Your personal brand becomes your own due north.
The great thing about a compass is that it is portable. Any time you feel like you are getting off track you can take it out and check your directions. The same is true for personal branding. If you ever feel unsure of your next step you can check in with your brand. Does the decision you are making conflict with your values? Is it in alignment with your goals? If you don't know the answers to those questions you could very well get lost. However, with your trusty compass in your pocket you can always find your way.