I sought Heather’s branding expertise because I felt like I had been spinning my wheels for several months trying to develop my niche. I knew that with the help of Heather’s objective point of view and expertise that she would help me nail it.
I was hoping she would help me “zip up my brand”, and that’s exactly what she did.
I had been struggling to differentiate myself as a copywriter. After working with Heather, I realized that my strengths, professional experiences and passions all pointed to one aspect of marketing – storytelling in business. With this focused niche, all the pieces have started to fall into place for me. When I tell people I am The Story Stylist, I love to see their eyes light up, hear them say “Oh, wow, tell me more.”
Now I have a clear vision of what I have to offer the world, which enables me to make decisions in line with my business and my brand. I feel like I’m finally on course with my marketing too. Whether you are just starting out or you’ve been in business for years, if your brand is off, your business will be too. I will highly recommend Heather to my own clients and to anyone who wants help aligning what they offer with the right customers, and nail their brand image in the process.