great brands

July 16, 2011

Great Brands are not “Discovered”

One of my very earliest memories is sitting on the corner of my block at about the age of 5 singing and making up songs hoping that someone would walk by, hear my voice and “discover” me. Now it’s hard for me to imagine that a 5 year old would have such thoughts, but I most certainly did.  I think we all have a desire to be scene and heard and to feel like people recognize our talents.  However, no one is going to “discover” you by simply walking past you on a street corner while you sing a little ditty. Since then, what I’ve learned over my many years of experience of singing professionally is that great singers are not “discovered.” They are molded, trained and refined.  Singers spend years discovering and rediscovering their voices.  Then spend endless hours pouring over repertoire trying to figure out what best suits their natural ability and can show their voice in its best possible light.  And then they go out and audition.  They show what they can do and they ask for the job.  If they don’t win the audition they try to get feedback on how they can do better the next time.  And then they go out and try […]