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September 17, 2011

“It’s a Beautiful Day”

I recently read an article about the rock singer Bono where he talked about the process of finding his voice. Initially, he tried playing guitar, but he did not excel with it. Then someone suggested he sing, but he didn't think he really had a voice and he struggled to know how to do it. However, he gave it a second try and something clicked. He found his voice. It's hard to imagine a singer who has performed for millions and millions of people not thinking they have a voice and almost panning the idea of pursuing a career in music. However, I understand it because I've seen this phenomenon first hand. In music school we used to sing for each other every week performing the pieces we'd been working on or doing mock auditions for our studio. There would often be a young student who really struggled to sing well. One would wonder how they were ever going to make it as a singer. Lo and behold, a few months later their voice would start to bloom. So what happened for Bono and my music school colleagues? Why were they able to find their voices? First of all, they stuck with it. When you are […]
July 16, 2011

Great Brands are not “Discovered”

One of my very earliest memories is sitting on the corner of my block at about the age of 5 singing and making up songs hoping that someone would walk by, hear my voice and “discover” me. Now it’s hard for me to imagine that a 5 year old would have such thoughts, but I most certainly did.  I think we all have a desire to be scene and heard and to feel like people recognize our talents.  However, no one is going to “discover” you by simply walking past you on a street corner while you sing a little ditty. Since then, what I’ve learned over my many years of experience of singing professionally is that great singers are not “discovered.” They are molded, trained and refined.  Singers spend years discovering and rediscovering their voices.  Then spend endless hours pouring over repertoire trying to figure out what best suits their natural ability and can show their voice in its best possible light.  And then they go out and audition.  They show what they can do and they ask for the job.  If they don’t win the audition they try to get feedback on how they can do better the next time.  And then they go out and try […]
May 15, 2011

MIrror, Mirror on the Wall

"Nobody thinks that they dress unattractively, yet when you look around, it is clear that some people do."–Elizabeth Gordon, author of The Chic Entrepreneur From the clothes you wear, to the brochure you send out, to the website you create, you are projecting an image whether you are aware of it or not.  In order to "wow" your audience, your brand and image need to be stellar.  Here are a few tips to increase your chances of success. 1.  Know yourself.  What is it you are TRYING to say?  What message do you WANT people to get from you?  What is the goal of your marketing?  What kind of person do you want your clothing to reflect?  Knowing the answers to these questions is a good first step. 2.  Educate yourself.  We cannot be experts on everything, but thankfully we don't have to be.  There are thousands of books written every year on just about anything you'd like to learn.  Do you want to know how build a business wardrobe, master social media, be a better entrepreneur?  There's a book for that.  A couple of my current favorites are: Brenda's Wardrobe Companion by Brenda Kinsel and The Chic Entrepreneur by Elizabeth Gordon. 3.  Ask for feedback. Simple, right?  Yes, […]