evolve

May 14, 2014

If the Shoe Doesn’t Fit Anymore

Did you ever get the feeling that something in your business doesn’t feel right? You start to get a little gnawing feeling you can’t identify. It’s not that things are dramatically wrong, but they aren’t exactly right either. Maybe you have some clients coming in, but the business still isn’t really taking off. Or you could even have a more steady stream of clients, but you just aren’t as excited to work with them as you used to be. What’s going on? You could be in the wrong shoes, brand shoes that is. Remember when you were a kid. One day you’d be running around in your Hush Puppies and the next, your little piggies would be banging up against the edges. It can be like that with your brand too. You are plugging along in your business feeling like everything is fine until you realize everything is not fine. You may not be sure why, but you know you don’t feel good. Something is being pinched, and that thing is
April 24, 2013

Do You Have An Inspired Brand?

You have business cards, check. Your website is up, check. You are networking, check. You even have some clients, check. You’ve done all the things you’re suppose to be doing to get your business  up and running and now it’s running, but that’s about it. You don’t feel the way you thought you would at this point. Things aren’t as fun and exciting as you imagined they would be. It happens to most entrepreneurs at some point. In the beginning you have all the enthusiasm of a kid on the last day of school. You can’t wait to open the doors and get out there, but something happens along the way and you lose steam. While it’s true, there is a lot of foot work to be done to lay a strong foundation for your business, you mustn’t lose the spark that set you on the entrepreneurial path in the first place in the process. That spark is the core of your brand. It’s not the snazzy business cards, the zippy new tagline or even your great services or products that is going to attract people to your brand. How enthusiastically people respond to your brand is in direct proportion […]