January 20, 2018

Is Your Brand A Traffic Hazard?

I don’t know what’s up in Boston lately, but there has been a ton of traffic and not just any traffic, bumper-to-bumper, sloth-moving, stand-still traffic.   I don’t know, maybe I’m just not used to the commuter grind like I used to be, but it feels like the volume of people on the roads has grown exponentially.   While I cherish the fact we live in such an amazing city, I don’t cherish the gridlock that accompanies it.   It’s virtually impossible to get where you’re going without becoming a master at switching lanes. But I gotta say, the thing that bothers me the most isn’t the driver who zips in front of me, that’s bound to happen. Nope, what makes my head spin is when someone is indecisive.   You see it all the time. Someone starts to switch lanes, but then instead of following through, the driver hovers over the dotted line blocking both lanes. Or someone comes to a rotary where they have the right of way and instead of moving, they inch forward backing up everyone behind them.   The reason it bothers me so much is because it stops the flow. Why make a move until you are sure of what you want? Just stay […]
March 26, 2012

A Change is Gonna Come

Tis March and the weather in New England has been predictably unpredictable. This year, however, the unpredictability has been extreme. Last week it was 80 degrees in Boston and the kids in our town were stuck taking the state standardized tests in a school building without air conditioning. I, along with everyone else, was also caught off guard by the warm weather. Tomorrow night the temperature is suppose to drop down into the 20’s! Every morning is a new adventure. In New England we are used to fluctuations in the weather, but this year has been a real roller coaster ride. It is one thing when the weather throws you for a loop, but how do you handle it when your business climate fluctuates? How do you stay cool with unexpected heat? How do you get the fire burning when things suddenly turn cold? While you can’t know every twist and turn in the road, there are strategies you can employ to stop those speed bumps from stripping the underbelly of your engine.