entrepreneurs

June 23, 2017

Want To Master Time?

Do you ever finding yourself saying, “I wish I had more time?” Our lives can often feel out of balance. We get stuck involved in tasks or projects that suck our energy and keep us from doing the things we really want to do. We take on more than we can handle and find ourselves overwhelmed. It seems like there’s always something that feels unmanageable. We can’t seem to carve out time to go to the gym. Our summer calendar gets booked and we regret not allowing time to sit on the hammock with a cold drink and a juicy novel. As entrepreneurs, we get behind on our launches, miss opportunities to follow-up on leads, tax our minds with busy work and neglect our bodies all because we’re crunched for time. Whatever the specifics of the situation, running out of time can result in feeling rushed, anxious, sad or even resentful and for good reason. We are missing out on the best parts of our lives, leaving money on the table and pushing aside our deeper callings. Why do we do this to ourselves? I think the answer is pretty simple… fear. We fear if we don’t work our asses […]
July 13, 2015

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!) Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice. We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good. The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic. I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood […]
April 8, 2015

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]
November 29, 2014

The Hills Are Alive With The Sound Of Money

Last weekend I went to a fabulous children’s production of the Sound of Music in my town. The costumes and sets were great and the kids sang their little hearts out. As a mom and a community member I really enjoyed the show. However, as a singer with a critical ear, I also thought there were some really talented kids up on stage, in particular the girl who played Maria. Her voice was clear and had a pretty, youthful vibrato. And the ease with which she played her character really impressed me. I thought she could actually make a go of it on Broadway someday if she worked hard. Of course, very few people ever make it on Broadway, and a lot of musical hearts have been broken trying, but there is so much to be gained from learning how to perform on stage, not the least of which is MONEY!  I’m not talking about getting paid to sing, although that is lovely, I’m talking about the ROI you get in your non-musical career from learning how to get comfortable in front an audience. After all, what is marketing? It’s performing. It’s presenting yourself to the world, telling your story, […]
July 24, 2014

What are you waiting for?

When I was a kid, my mom had this very cool pink pajama set. It had palazzo bottoms and a filmy top a la “I dream of Jeannie.” You can imagine,  as a girlie girl, I used to love putting that thing on and playing all kinds of make-believe. Even though it wasn’t something my mom really ever wore, I still always had to ask permission to play with it. Because it wasn’t something I could grab on a whim, I would covet that pinkalicious guise. It would make me sad or even angry that my mom was keeping it from me. After all, if she knew how wonderful it made me feel, why wouldn’t she just give it to me? I guess maybe she imagined wearing it to some cool retro pool party in them there hills of northern Wisconsin. Don’t you just hate it when you have to wait for what you want? Or worse yet, when you have to ask someone one else to give you something you crave? I know, I sure do. I hate it. I hate the feeling of being at the mercy of someone else’s judgment. As kids, we need to have our parents […]
June 20, 2014

Would you like a pool by the ocean?

Just imagine waking up to see a beautiful pink and purple sunrise glistening over the ocean as soft waves brush the shore. That was my view last week when I was in Fort Lauderdale for a business conference. I was staying at the Trump Towel and spent my mornings doing yoga in the pool. It was bliss. Wouldn’t it be nice to wake up every morning and do yoga ocean side in your own pool? Believe me, it would be:) Does it sound like a pipe dream to you? Hmmm, why is that? Why does having your own oceanside pool equipped with a private yoga instructor sound like an impossible dream? Is it because we think of it as an expensive luxury? If that’s what you thought, I want to share a little insight that has shifted my mindset around dreaming big.
May 6, 2014

How To Be Number One!

Everyone likes a winner. Have you ever noticed when a sports team wins a championship even people from other regions buy and wear the winning team’s paraphernalia? It’s as if by wearing the  team’s logo you yourself are elevated in status. (In all fairness, if you wear a Red Sox cap, you do go up a few notches.) We like to be associated with success. When we watch the Olympics or American Idol, we route especially hard for the person who is from our city or state. They somehow represent us except…they don’t. We haven’t actually done anything, unless you count grabbing a bowl of Ben and Jerry’s and cheering from the couch. Now don’t get me wrong, I think it’s great to cheer for your favorite sports team or support your local talent. What isn’t good is when we find our identification as a business person wrapped up in the reputation of our favorite guru du jour. We do a kind of weird reverse projection. Instead of projecting our baggage onto someone else, we suck their brand onto ourselves. I do think it’s good to emulate success and I even think it’s useful to model yourself after people you […]
April 3, 2014

4 Sure Fire Ways to Attract Ideal Clients

Almost every business owner I know wants the same thing, a roster full of ideal clients. Sounds great, doesn’t it? Just imagine looking at your client list and loving every name on it because not only are they all totally awesome people, but because these awesome people recognize and value the service or products you provide and are willing to pay your fees. Now that would be pretty cool. Well, it doesn’t have to be  just a pipe-dream. It is possible to attract ideal clients without as much difficulty as you might think. You just have to know what you are doing. There are some secrets, it’s not magic, but they sure work like magic. And the reason they work is because they tap into what is very natural for all people, emotions. (Ok, there’s the rare sociopath, but hopefully that’s not your target market anyway!) Too often when trying to connect with ideal clients, entrepreneurs speak to their prospects’ heads instead of to their hearts. And while there certainly is a time to be logical and straightforward, it is not in the attraction phase of a client relationship. Think about it, when you are considering whether or not to […]