entrepreneur

June 29, 2017

How To Do The Hard Stuff

You know that feeling when you realize you have a dentist appointment on the calendar? You soooo don’t want to go, but you know you have to. Even though you know it’s the best thing for your health, you’d rather stick a fork in your eye. That’s how the last several days were for me. I had about a billion obligations that I absolutely did not want to deal with. For starters, our fridge broke and it was up to me to empty out all the rotting veggies and meat. Gross. I found out the tires on our minivan were bald and had to get them replaced. And there was yet another technical snafu with my website. That’s just a small sampling and I won’t bore you with the rest. They were all things I didn’t want to face, but still had to handle. We all have responsibilities that make us want to run for the hills. In our business it might show up like: -Not paying attention to expenses. -Procrastinating on creating a sales pages. -Avoiding picking up the phone to follow-up on leads. -Freaking out about doing a live-stream. But by not doing what we know we must, we move further and further away from creating a […]
February 9, 2017

How To Make A Successful Comeback

In the game of life, you win some and you lose some. It happens to everyone, even the greats. What you may not realize is, winners actually lose waaaayyyyyy more often than losers. Before we go any further, let me clarify what I mean by “loser.” I mean those who quit or throw in the towel before they achieve their goals. If you’re still in the game, you’re a winner in my book. Because the game, whatever your game is, can get pretty rough. Even if you are doing something you love, there will always be challenges and disappointments and some bigger than others. If you’re still trying and committed with an open and hopeful heart, you’re a winner. But still, how do you overcome those bumps in the road? How do jump back up when it feels like you’ve been sucker-punched in the gut? If you don’t mind too terribly much, I’m going to take a play out of Tom Brady’s book. Now love him or hate him, you have to admit the guy’s a winner. Ever hear of a little thing called “Deflate Gate?” Last year Tom Brady was accused of deflating the Super Bowl game balls so […]
July 25, 2015

I Thought I Was Doing Great…And Then I Learned How To Sell

When I first started my business, I wasn’t sure how to market. I had just finished my training as a certified brand strategist and I thought, “Awesome, I’m ready to roll.” The only problem was I had NO idea how to get clients, none. When I was singing, I would audition for shows and the company sold the tickets. All I had to do was show up, look pretty and nail the high notes. If I was going succeed in business, I knew I had a lot of learning to do so I began my entrepreneurial education. Along the way, I heard about speaking to grow your audience and I thought, “Perfect, this will be a piece of cake. I know how to work a room, I’ve sung for thousands of people.” But I quickly realized, I still know what I was doing. What was I suppose to talk about? What exactly was my topic? I knew about branding, I knew about image consulting and I was very enthusiastic, but I had no clue how to structure a talk to sell a room. Not wanting to give up, I created something I thought was informative and interesting and hit the […]
June 26, 2015

Structured For Profits

We all love the relaxed vibe of summer. We don’t have to rush everywhere. There’s no homework to get done, no carpooling to coordinate. Our schedules are less strict and life is easy-breezy. As much as we love the laid-back feel of summer, however, we still need structure in our business. A lot of us bristle at the idea of structure and organization because it feels rigid and constraining, but structure actually allows for massive creativity and improvisation. We often think of great artists as being spontaneous, riffing on sparks of inspiration. The truth is, talent must be cultivated first, brush strokes perfected, scales mastered before true freedom of expression is possible. You must learn the alphabet before you can write poetry. Learn the rules like a pro so you can break them like an artist.–Pablo Picasso Think of a dam, it is put in place to harness the power of the water. It captures and leverages the flow of the current. Your personal energy needs to have direction as well. As entrepreneurs we have so many ideas, ideas for products, programs, partnerships, but what we don’t have is a PROCESS. You can have the greatest idea in the world, […]
June 16, 2015

The Summer Of Desire

“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story. As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on… This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la! Passion is the fuel for all great endeavors@HeatherPoduska (tweet this) Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive. Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can […]
March 20, 2015

Mind the Gap

I need more clients. How am I going to make more money this year? I’m stuck. Maybe I should try calling myself a success coach instead of a brand strategist or a business coach…wait, what I really am is a healer, but what about the money part… got it, people will really like profit strategist… Gosh, I don’t know. What I do know is everyone else seems to be doing so wwwweellll. What’s wrong with me?????? Have you ever had those feelings? Come on, fess up. If you are an entrepreneur, I’m sure your brain has been flooded with monkey chatter at different times. I know mine sure has. And I know it happens to beginners and veterans alike. “Look at Suzie Q over there, she just crossed the 7-figure line and I’m stuck here at $500K. What wrrroonnggg with me?” Well, the good news is, there’s nothing wrong with you. You are not broken. There is no mortal defect in you make-up. You are just fine. In fact, you are right where you need to be. “Yeah, right. I’m stuck and this sucks. Don’t tell me I’m where I need to be.” Sorry, but it’s true. If you are […]
January 9, 2015

Is Your Brand a One-Note-Wonder?

The other day I was watching America’s Test Kitchen where they were making the most delicious pasta dish with pork and mushrooms. My mouth was watering. What made the dish look so delectable was the steps they took to finish the sauce. First, they ground the pork and made it into a patty. Then they cooked the patty like a hamburger to crisp up the outside, but left the middle very pink and soft. To finish cooking the meat they chopped up the patty and added cream to the pan which soaked up the drippings from the frying process. Yummm!! You could tell it was going to taste amazing, nothing like my Wednesday night pasta of ground turkey and a jar of Ragu. No, their sauce was rich and interesting. The textures varied and the flavor deep. I’m sure if you tried it, you wouldn’t want the experience to end.  Strangely enough, the sauce got me thinking about branding…. In order to create a clear, strong brand it is very important to narrow your focus. If you try to be too many things to too many people you can’t carve out a unique niche and therefore, waste a lot of time, money […]
December 31, 2014

15 Actions To Blow 2015 Out Of The Water

Every year we try to do better than the last, at least if you are a success-driven entrepreneur like me. Below are my best tips for moving towards your goals in 2015 with joy and ease. One quick note, all these steps are based on the bedrock of having healthy, nurturing relationships so be sure you prioritize your love lines as you start the new year. Here we go… 15 Actions to Blow 2015 Out of the Water: 1. Decide what you want and put it in writing. 2. Exercise hard and get your sleep. (and of course, eat good food to fuel your energy) 3. Find an accountability buddy. 4. Put deadlines in your calendar for the entire year NOW. 5. Schedule your down time. 6. Find good help to support your home life. 7. Join a high-level mastermind. 8. Set specific financial goals. 9. Make a list of the least money generating activities you did last year and stop doing them. 10. Make a list of the top 3 money generating things you did last year and triple your effort in those areas. 11. Find or deepen a positive creative pursuit. 12. Connect to at least 3 new people […]