August 27, 2011

Go Deep Young Brand, Go Deep

"Every great man has become great, every successful man has succeeded, in proportion as he has confined his powers to one particular channel." –Orison Swett Marden Does that quote sound limiting to you? It may. We often bristle at the idea of being boxed in, of being labeled one way or the other. We do not want to be pigeon holed. It seems contrary to the American ideal of more is better. We are always striving to break down barriers, go beyond the horizon, grow and expand.  And while all these endeavors are worthy, they don't necessarily translate effectively to branding. Successful branding is about narrowing and focusing. People with great personal brands don't try to be all things to all people. Instead they spend time discovering and honing those skills and attributes which resonate most deeply with who they are and where their strengths lie. They go deeper, not wider with their efforts. The result is they become more easily recognized and well-known by their target audience. This is not to say you can never expand or grow your brand, but in order to do so effectively you first have to establish yourself and what you stand for.  Your audience has to become familiar with […]