core values

November 28, 2012

Does Your Brand Deliver Happiness?

Want to know how to make a $1,000,000,000? Try being a little weird. This month’s book recommendation is Delivering Happiness by Tony Hsieh, founder of Zappos. For those who may be unfamiliar with Zappos, it is the most successful online shoe store ever which sold to Amazon for $1.2 billion in 2009. How did Zappos achieve such amazing success? After all, not every online retail venture ends in a 9 zero deal. Of course, much of Zappo’s success must be attributed to the intelligence and business savvy of Tony Hsieh and his brilliant team. However, Hsieh himself has said the meteoric rise of Zappos is largely due to