April 8, 2015

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]
May 2, 2011

A Royal Brand

In the past weeks you could not turn on the television, computer or radio without hearing about the upcoming wedding of Prince William and Kate Middleton.  Some people were glued to every detail while others were turned-off by the whole deluge of information.  Whichever side you came down on, you have to admit it was an incredibly successful event.  It produced all the grandeur and spectical one would expect from a royal wedding, yet somehow it also felt real and personal.  That my friends is a great example of successful branding! Ok, so it can be kind of crude to liken a wedding, one of the most significant days in a person's life, to personal branding.  You'll have to excuse me for the comparison (I guess it's the performer in me), but after all, when you get down to it, a wedding is a performance and performances are all about expression.  Of course, the main expression is the love and devotion the bride and groom have for each other, but many other things are expressed as well.  The dress the bride chooses, the flowers, the music, even the entree choices are all a reflection of the tastes and preferences of the happy couple and their families.  Wedding […]