clear message

December 19, 2012

10 Branding Tips from Santa.

Whether you celebrate Christmas or not, you’ve got to admit Santa Claus is an excellent marketer. His brand recognition makes Oprah Winfrey look like a b-lister and his coffers are so full he makes Bill Gates look like a pauper. Santa generated over $400 BILLION in sales last year alone! How does the Big Man do it? Santa may be magical, but his success is actually the result following these good branding rules…
November 9, 2012

Do you have a Ping Problem?

Have you ever wondered why the phone is not ringing with clients asking to work with you? Are you frustrated because your business is not growing as quickly as you’d like it to? Do you wonder why no one is asking you to partner and do business collaborations together? If so, you may have a ping problem. If you’ve been following me a while, you know I’ve talked about ping before. Ping is what gives a singing voice shimmer and edge so it can carry and be heard over the orchestra. A voice without ping sounds flat or fuzzy. The sound quality is diffuse because it lacks clarity and focus. As a result, it has difficulty reaching the audience. If you are having difficulty propelling your business forward, more than likely you too are