charisma

January 16, 2018

How To Be More Captivating On Video

Wow, a new year is officially sprung and word on the street is video is going to rule the playground. Are you ready? If you’ve been asleep in a cave for the past year, you may not have noticed the onslaught of video marketing. However, if you’re a modern-day global citizen, I’m sure you’ve seen a HUGE uptick in the amount of videos on every platform.  Facebook and Instagram both have live-streaming and YouTube is still exploding and even LinkedIn is getting into the video game. Not only is it on social media, but many people now prefer to do video chats instead of simply calling. That means more and more sales calls can be done via video. Now that’s something to ponder. I even read soon you’ll be able to play videos on your phone from a business card!! How cool is that? Personally, I LOVE the idea of having face-to-face time. It gives a much more personal and intimate connection. People are way more likely to remember someone they look in the eye. @HeatherPoduska (tweet this) You can read people so much better if you can see their facial expression. Both you and the person with whom you’re speaking are also less likely to multi-task […]
April 8, 2015

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]