business

June 29, 2017

How To Do The Hard Stuff

You know that feeling when you realize you have a dentist appointment on the calendar? You soooo don’t want to go, but you know you have to. Even though you know it’s the best thing for your health, you’d rather stick a fork in your eye. That’s how the last several days were for me. I had about a billion obligations that I absolutely did not want to deal with. For starters, our fridge broke and it was up to me to empty out all the rotting veggies and meat. Gross. I found out the tires on our minivan were bald and had to get them replaced. And there was yet another technical snafu with my website. That’s just a small sampling and I won’t bore you with the rest. They were all things I didn’t want to face, but still had to handle. We all have responsibilities that make us want to run for the hills. In our business it might show up like: -Not paying attention to expenses. -Procrastinating on creating a sales pages. -Avoiding picking up the phone to follow-up on leads. -Freaking out about doing a live-stream. But by not doing what we know we must, we move further and further away from creating a […]
June 23, 2017

Want To Master Time?

Do you ever finding yourself saying, “I wish I had more time?” Our lives can often feel out of balance. We get stuck involved in tasks or projects that suck our energy and keep us from doing the things we really want to do. We take on more than we can handle and find ourselves overwhelmed. It seems like there’s always something that feels unmanageable. We can’t seem to carve out time to go to the gym. Our summer calendar gets booked and we regret not allowing time to sit on the hammock with a cold drink and a juicy novel. As entrepreneurs, we get behind on our launches, miss opportunities to follow-up on leads, tax our minds with busy work and neglect our bodies all because we’re crunched for time. Whatever the specifics of the situation, running out of time can result in feeling rushed, anxious, sad or even resentful and for good reason. We are missing out on the best parts of our lives, leaving money on the table and pushing aside our deeper callings. Why do we do this to ourselves? I think the answer is pretty simple… fear. We fear if we don’t work our asses […]
June 9, 2017

Simple Tips To Find Your Brand Voice

Do you ever have trouble figuring out just how to express your brand? I try to give you lots of strategies, but sometimes I wonder if I’ve done enough to help you find YOU. Because that’s what it’s all about. It’s not about twisting yourself a thousand different ways to see where you can sqqqqeeeeeezzzzeeee yourself into the market. There’s no need for squeezing, tweaking perhaps, but no squeezing. In fact, if you have a good handle on your brand voice, there’s little need to pay much attention to the market any…………………………Are you with me?…………….(crickets chirping….)………………………(“Are you out of your mind, Heather!!!!!! Of COURSE, I have to pay attention to the market.”) Actually, you don’t. You don’t have to know what Liesl, Friedrich, Louisa, Kurt, Briggitta, Marta or even Gretl are doing. You just need to focus on YOU and YOUR AUDIENCE. If you expend copious amounts of energy looking to the left and right, you are NOT spending time doing the deep work you you need to to create a truly epic brand. I have to admit, it takes guts of iron and a strong commitment to listen to what your authentic is saying, but there is no other way. It’s way […]
June 2, 2017

How To Rebound After a Set-Back.

We’ve all been there, we’re plugging along in life or business and BAM, something happens to knock us off our feet. Maybe you lose your funding, you’re hit with a health scare or maybe you’re even duped by someone you trusted or with whom you invested. When you find yourself in that situation, it feels like your world is spinning out of control. How could this happen? How did we let it get this far? But more importantly, how can you get back on track as quickly as possible? First of all, let’s have a dose of honesty here. Not always, but often these things don’t come out of the blue. There are usually red flags along the way, but instead of taking heed, we dismiss them and march forward. Or we try to gloss them over instead of acknowledging them as the major warning signs they are. The problem is, we have our sights so fixed on what we think we want, we can’t see what’s right in front of us or perhaps more accurately, we’re unwilling to see it. This is where I think most people get off track. It feels too dangerous to slow down or evaluate […]
May 11, 2017

Come On Baby Light My Fire!

Can we get personal for minute? I want to know what turns you on. “Did she just say which I think she said…?” Hello, yes, I’m still here and yes, I did just ask, what gets you really excited? I mean truly HOT and bothered!! Forgive me if I’m going too fast, but life is short and I want you to enjoy every minute of it. You see, I’ve been doing a lot of soul searching lately and I’ve discovered something I hope is useful to you. Most of us are joy stoppers. Most of us only allow for a specifically allotted amount of happiness and abundance. And we are very stingy about HOW we think we can and should come by said bliss. Work hard. Pay your dues. Hustle. Keep striving. Success doesn’t come easy. Sound familiar? I have been as guilty as the next diva buying in to this belief system, but I’m starting to change my tune. As I mentioned last week, I’m still recovering from a very nasty bug. I’m feeling much better, but as a result, my vocal chords are swollen and raw and I can’t sing! Of course, I’m very sad, but there’s been a cool side benefit to being vocally […]
February 16, 2017

Are You Suffering From Heart Dis-ease?

 Did you ever get a tight feeling in your chest? You might think it’s just indigestion, but what if it’s something more serious? What if you have heart dis-ease?   I’m not talking about the kind where your arteries are clogged up with cheesecake and hamburgers. I’m talking about when you are experiencing warning signs of heartache. Don’t get me wrong, I want you to eat right and exercise to protect the old thumper, but who the heck cares if you live to be 100 if you’re not fulfilled? The heart dis-ease I’m talking about is that heavy feeling in your chest that’s trying to tell you you’re not on the right path. You’re not living in alignment. And that breaks my heart.It’s saddens me deeply to think millions of people are sleep-walking through life without ever feeling truly alive. I don’t think that’s the way it’s suppose to be, especially when it comes to work. Here are some common signs your heart is breaking in your business… -You have low energy. -You are not excited about getting out of bed in the morning. -You resist picking up the phone to talk to clients. -You have to force yourself to “sit down […]
December 31, 2015

How To Make More Money 2016

When we look forward to a new year, we have hope it will be better than the last, that there will be less violence and poverty in the world, that we will weigh less and have clearer skin (ok, that one is definitely me:) and that we will make more money in our businesses than last year. Hope is a beautiful thing when it comes to staying positive, but it is a terrible strategy for increasing your profits. If you are serious about increasing your revenue in 2016, you need a clear PLAN. When the path is clear, execution is successful. Look at the New England Patriots. Love ’em or hate ’em, they have been a consistently great over the past several years with eight trips to the Superbowl since 1985. That kind of success does not happen on a wish and a prayer. Each season they show up with a detailed strategy for winning and so should you if you want to make more money in your business. Here is your game plan for more money in 2016:
August 12, 2015

How To Overcome Detours In Your Business

Road Closed…Under Construction…Detour… Every single time I get in the car these days, I hit a road block, literally. In my town alone there must be 4 different road work projects going on. I know it’s summer and in New England that’s the time you work on roads. I get it, but I hate it. More than once this week I was late. I had to call in a mommy favor to have someone make sure my daughter wasn’t stranded at camp because I hit a detour and was stuck in gridlock. Rrrrrr… It’s such an awful feeling to be trapped. You really feel helpless. A car to the front, one behind and it’s 90 degrees outside. Something’s going to blow! Thank goodness for street savvy and GPS. For the most part, you don’t have to stay stuck, you can usually find a way around. It might take longer, but at least you are in motion again and more importantly, you regain a sense of control. In building your business there are bound to be times when things get in the way of your progress. It can be a small thing, like accidentally deleting a post you’ve been working on or […]