business events

July 17, 2013

How To Keep Your Brand Sizzling This Summer

For many entrepreneurs, summer can be a slow time. Many of our clients and potential customers travel during the warmer months which makes it harder to generate business. It’s easy to get discouraged when the numbers aren’t coming in, but there are some things you can do to keep your brand sizzling this summer.  Yes, it’s true, a lot of traditional networking opportunities vanish in the warmer months. Many clubs and organizations shut down completely, but that doesn’t’ mean there are no opportunities to make connections. You just have to go where other people normally go in the summer. Now I’m not about to encourage you to pull up your beach blanket and try to hard sell your neighbor, however if you are warm and authentic in your approach, you can expand your brand foot print in some unexpected ways.  Here are a few tips to maximize your networking potential this summer: