Every brand has a unique personality and one of the best ways to express that personality is through the use of color. Every color also has its own personality. Have you ever noticed how differently you feel when looking at various colors? Dark colors can sometimes bring us down just as vibrant colors can infuse us with energy. There has been a lot of research into the psychology of color and how it impacts human beings. Understanding how you want your brand to impact your audience is essential to choosing the right colors for your business and marketing materials. In honor of St. Paddy’s Day, here are the common psychological associations with the color green.