brand color

October 12, 2012

When Being in the Red Isn’t Bad for Business.

“I’m so mad, I’m seeing red.” “He’ll never make the leap, he’s totally yellow.” “I wish the sun would come out, I’m feeling blue.” Our brains are programmed to make many specific associations to color, so much so, we have woven those associations into our everyday language. Because of the powerful effect color has on our psyches, it is one of the best tools we have to strengthen our brand impact. You can use those innate associations to your advantage, but first you must be clear about what kind of associations you want your audience to make with you and your business. Once you are clear about your desired impact,  you can choose colors that  resonate with the core message of your brand to engage your ideal clients. Pretty cool! The spectrum of possibilities is endless, so how are you going to choose the palette that’s just right for your brand? Here are a few tips…
November 14, 2011

Baby it’s Cold Outside

As it is getting colder in New England I realized it is time to buy a new winter jacket. In full disclosure I already have several winter jackets so I don’t actually need another one to keep warm. I do want another jacket, however, because am not completely satisfied with how I feel in the ones I have now. It’s not a question of how they fit, it’s a question of how I feel about myself when I’m in those jackets. I mentioned in a previous post that I recently re-embraced an edgier part of my personal brand, so now I feel like I want to have that edginess come through in my winter jacket. Why all the fuss about a winter jacket? If you live anywhere where it’s cold in the winter, you know you spend 90% of your time interacting with other people wearing your winter coat. It becomes a very big part of how your personal brand is expressed in your appearance. Putting together a branded outerwear ensemble is a really smart and fun thing to do. All you need is a great coat or jacket in a neutral color and then you can add all the do-dads and colors you […]