Does size really matter? I found this leaf while walking yesterday. Isn’t it lovely? It’s barely bigger than my thumb. I guess that’s what caught my attention. As tiny as it is, it’s as perfectly shaped and vibrantly colorful as any leaf I’ve seen this fall. Would it be any more beautiful if it were bigger? Of course not. Your brand does not have to be gigantic to be effective either, but you do need to follow some rules. In our society we are bombarded with the message that bigger is better. In order to be noticed we have to make things larger than life. We even buy super-sized drinks, but does the extra volume enhance our experience? Does having more of something, anything actually, get our needs met to a greater degree?