authentic success

October 8, 2011

Find Your Path with Personal Branding

We live in a world where everyday there are more and more options available to us, especially for women. It used to be that as a woman your two main career choices were either nurse or teacher. Nurses and teachers happen to be my personal heroes so I’m not knocking those professions. Now, however, a woman can choose to be just about anything her heart desires. This is a great improvement, but it comes with its own set of challenges. With so many options it can be hard to choose a direction. Wouldn’t it be great if there was some magic wand you could wave that would just point you in the right direction? Well, there is and it’s call personal branding. At its core, personal branding is about clarity, clarity about who you are, what you have to offer, and how you want to express that in the world. When you are clear about what makes you tick and what your unique contribution can be, your decision process becomes infinitely easier. You start to recognize which opportunities will enhance your life experience and which ones will lead you further away from home base. You personal brand is always there for you to tap into like […]