July 19, 2012

Guilt by Association

Whether we like it or not, we are judged by the associations we keep. At first blush this doesn’t seem fair. However, if you think about it for more than a second or two, you can see the logic behind it. For the most part, we choose our associations with the exception of our families. Therefore, your associations are a reflection of YOUR JUDGEMENT and YOUR BRAND. If you are associated with someone who is unethical, you are broadcasting to the world that you have some tolerance for lack of integrity. On the other hand, if you surround yourself with people¬†who are kind, thoughtful and smart, this also reflects on your judgement, in a positive way. Because your associations so strongly effect your reputation it is critical to choose wisely. Here are a few questions to help you evaluate your current associations and how to better choose future ones. 1. Does this person/business uphold the values I want to nurture? 2. Does this person have a positive attitude? 3. Does this person make me feel inspired to grow? 4. Do I feel good about myself when I spend time with this person/business? 5. Am I proud to say this person […]