ambition

September 4, 2013

I Am Woman Hear Me Brand!

There are more women entrepreneurs now than at any other time in history. According Forbes magazine, female entrepreneurship will create over half the small business jobs in the U.S. by year 2018. However, according to the US Census Bureau, we only generate 4% of the revenue. Ouch. Why if we are so industrious are we not creating more profits? After all, as Stuart Smalley always said, “We’re good enough, we’re smart enough. And doggone it, people like us!” We have what it takes to be successful, but that is not necessarily translating into actual profits. Here’s the rub. Being smart, talented and hard-working may not be enough to really grow your business. Of course, without those traits, you don’t have much of a chance at anything, but the marketplace is littered with struggling business owners who work hard. There is something missing in this equation.