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December 25, 2013

Do You Want Next Year to be Better?

This is the time of year when we do end-of-year reviews. We look at what went well and what we’d like to do differently moving forward. After all, we want next year to be even better than this one. What often happens, however, is January 1st comes and goes and before we know it, it’s March and things don’t look quite how we’d hoped. Why? The answer is simple. We tend to follow the same patterns over and over again. We get comfortable with what we know, who we know and how we operate. Although repetition can be wonderful tool in business, it can also become a crutch which stymies our growth. Further, it can make our businesses and brands stale. So how can you break the repetitive cycle to infuse your business with new life in the new year? Here are a few tips to help. 1. Decide what you want. Do you want more money?
October 15, 2011

The Labor of Brand Success

In my last blog post I mentioned the fact that nurses and teachers are my heroes, and it’s true. After giving birth three times, my appreciation of nurses has grown exponentially. Having a good nurse makes all the difference in the world when it comes to those times when you really need to rely on someone to help you push through. Most of my maternity nurses were very sweet, but there was one who was tough as nails. At one point I seriously wanted to slap her, but in all honesty she was probably the best nurse I ever had. This was my nurse for my first baby. I think her name was Joan. When I got to the hospital to deliver my first daughter I was understandably nervous and excited, but I was also a little bit cocky. I had read all the baby books, been to all the lamaze classes and had watched all the way-too-graphic birthing movies. I knew what to expect. I knew and had practiced all the breathing techniques and I definitely knew all my drug options of which I had fully planned to take advantage. However, when the time came during my labor to ask for my epidermal there was a mad rush of other […]
June 25, 2011

Healthy Body, Healthy Brand

The other day I sat down to do some work.  I had actually scheduled this time a week earlier and reserved a private room at the library so I wouldn't be disturbed.  I had assessed my priorities days before and already knew exactly on what I was going to work.  I was really excited and proud to have planned, prepared and followed through with my goal.  However, about twenty minutes after I started to work, I completely lost steam.  I lost my energy and concentration and the ideas and words just stopped flowing.  I was so frustrated I finally packed it in and left. The problem was I was TIRED and HUNGRY. Time is such a precious resource when you are an entrepreneur with a family  and to have wasted this opportunity was infuriating.   We had had a very busy weekend with lots of commitments and in the mix of things, I had failed to take care of my number one business asset, my body.  Without the proper sleep and nutrition I could not do my job.   Fortunately for me, this was an isolated incident.  I know how important a healthy body is so I make it a priority to take care of myself.  As an entrepreneur YOU are […]