"Nobody thinks that they dress unattractively, yet when you look around, it is clear that some people do."–Elizabeth Gordon, author of The Chic Entrepreneur
From the clothes you wear, to the brochure you send out, to the website you create, you are projecting an image whether you are aware of it or not. In order to "wow" your audience, your brand and image need to be stellar. Here are a few tips to increase your chances of success.
1. Know yourself. What is it you are TRYING to say? What message do you WANT people to get from you? What is the goal of your marketing? What kind of person do you want your clothing to reflect? Knowing the answers to these questions is a good first step.
2. Educate yourself. We cannot be experts on everything, but thankfully we don't have to be. There are thousands of books written every year on just about anything you'd like to learn. Do you want to know how build a business wardrobe, master social media, be a better entrepreneur? There's a book for that. A couple of my current favorites are: Brenda's Wardrobe Companion by Brenda Kinsel and The Chic Entrepreneur by Elizabeth Gordon.
3. Ask for feedback. Simple, right? Yes, ask. Ask your friends, your colleagues and your advisers for their feedback. Is your cousin a hair dresser? Ask her opinion on your current style. Is your neighbor a web designer? Ask for feedback and tips on your website. People usually love to help, just be sure you return the favor in your area of expertise.
4. Get the help of a professional. When you are ready to get serious about moving forward, nothing beats the help of professional guidance. You can read a book on social media, but how much more helpful would it be to have an in-person tutorial on setting up your Facebook fan page? You can read a book about fashion, but if you really want to shine wouldn't it be more helpful to get a custom analysis of your figure and coloring?
Wherever you are in the process of building a strong brand, do not leave your image up to chance. You are judged from the minute you step out the door or log on to the web. When you are clear, consistent and conscious of your choices your fans will applaud your efforts.