How to Make a Delicious Brand Cocktail…

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After a recent trip to Jamaica, my 7 year old daughter said to me, “Mom, I miss hotel life…” Me too, Honey, me too. One thing I miss is having a lovely waiter bring me some delicious, frothy concoction to my pool side chair. On the plane ride home I was already thinking about how I could recreate some of the wonderful treats from vacation, but it won’t be the same. I’ve decided everything tastes better when you are wearing flip-flops.

There is something special about the poolside frozen drink. Sure you could order an ice-cold Coke or even a wine spritzer to quench your thirst, but where’s the thrill in that? When was the last time your Chardonnay came with a maraschino cherry and an umbrella? A good mixed-drink experience is a performance, a spectacle. It is a wild, fun ride that ends with a very happy customer. Hmmm, sounds like a recipe for good branding…

Here is my recipe for a crowd-pleasing Brand Cocktail:

1 Part Clarification–Make sure you are clear about your niche, target audience and message. No muddled flavors here!

1 Part Distillation–Try to narrow your focus to your most excellent attributes and offerings. You want your brand to pack a punch!

1 Part Communication–Paint an enticing picture of your juicy offering to your audience. You want potentail customers salivating over your services and products!

1 Part Presentation–How you package and present your brand is a huge part of the customer experience. Make it pretty!

100% Satisfaction–Happy Customers, Happy YOU!!


I love to hear your voice!

What ingredients do you think make a killer brand?

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Heather Poduska is a Reach certified personal brand strategist, image consultant and business coach who helps women entrepreneurs create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.