You can have the most powerful message and give incredible, high-value content, but the cold, hard truth is, if your performance lacks polish and authority, you are not going to have the impact you could and certainly lose out on sales you should be making from your talks.
Think about it. Would you be more inclined to buy from someone who was really engaging, dynamic and passionate about their topic than someone who was nervous and fidgety? Of course! That’s human nature.
It was amazing to see their presentations transform right before our eyes. Suddenly the room came a live with their energy and everyone sat up and paid attention. It’s not that the material had changed, it was the way the material was presented that made a huge impact.
The more you can engage your audience, the more sales you will make. The better your performance is, the more confident you come across, the most expert you seem which gives the message to the audience that you have something valuable to offer.
Here are 3 things you can do to be more captivating at your next talk:
1. Walk into the room with your introduction memorized. You should be able to say your opening lines in your sleep, forwards, backwards and upside down. You don’t necessarily have to memorize your whole talk, but you want your full and undivided attention on your audience when you walk in the room. Wow them!
2. Wait to start speaking until you’ve landed. Don’t start introducing yourself while you are walking up to speak. Take your time, ground yourself and then give your opening lines. You want to establish a powerful position and take ownership of the space.
3. Use a commanding voice. This is a performance. When you are speaking to an audience, you are not going to use the same level of energy you use chatting on the phone with your BFF. You need to pump up the volume and the energy of your voice. Imagine you are in a big hall vs. doing a close-up shot on camera. Doing this will make you sound more expert and energize your body.
There is a lot more that goes into creating a profitable presentation including having powerful content and a strategy for selling, but if you start with these three steps, you will be on the right track to captivating your audience.
If you’d like to know more about how you can create a signature talk that sells, check out my FREE webinar Close Any Room. CLICK HERE to register=>bit.ly/CloseAnyRoomTraining