When I was in high school I auditioned for the school production of "Fiddler on the Roof". I remember the audition process very clearly as each girl sang and danced hoping to get the part of one of the daughters. After our initial solo, the director would put us together in different group combinations to see how our voices sounded together, how we looked and moved together. I remember watching some of the other groups audition and I noticed there were times when one or another of the girls would sort of disappear on stage because they moved out of the range of the lighting. When it was my turn I paid very close attention to that light and made sure I never moved out of it.
Since then, I have done many, many shows and I know the importance of finding your light. At high level professional companies they have lighting rehearsals where all you do is walk around the stage while they sets the lights. It's so important. I'm sure we've all seen shows where someone moves out of their spot light. They just disappear.
You do not want to disappear in the market place. You need to be visible. There a many platforms these days to express your brand and let the world know about your brilliant services or your superior product. However, no one will know about it if you don't step forward. If you just sit back and wait for your clients and customers to find you, you will be disappointed. You may have the best widget in the world, but unless you promote it you will fade into the background. You need to be bold, find your light and step into it. You want to be the one your audience notices, not someone else.
By the way, I won the part of Hodel that year. It wasn't the biggest moment in my singing career, but it was a very big lesson to learn that has paid off many times in many ways. It can work for you too.