Winning Strategies

August 4, 2017

You don’t get paid to sing in the shower…

Are you afraid of being too visible? I talk to a lot of entrepreneurs and often hear the following, “You know Heather, I don’t want to be a STAR, I just want to run my business.” I used to think, “Well, different strokes for different folks,” but I don’t feel that way any more. Now, I’m pretty much convinced that not wanting to be a star is simply fear masked as something else. Before you think I’m being judgmental, let me assure you, my belief comes from my own experience. You may think, based on my brand, that I am and have always been very comfortable being visible. However, internally there have been many times I’ve wanted to retreat and run for the hills. Those times usually look like the following: -My launch didn’t work so I feel embarrassed and want to hide. -I’m afraid IF I launch, no one will show up. -I’m afraid if I put myself out there and screw up, I’ll ruin my entire career. -I’m afraid I’m in over my head and people are going to see I’m just a poser. -I’m afraid I’ll say the wrong thing and offend someone. -I’m afraid people will see […]
June 29, 2017

How To Do The Hard Stuff

You know that feeling when you realize you have a dentist appointment on the calendar? You soooo don’t want to go, but you know you have to. Even though you know it’s the best thing for your health, you’d rather stick a fork in your eye. That’s how the last several days were for me. I had about a billion obligations that I absolutely did not want to deal with. For starters, our fridge broke and it was up to me to empty out all the rotting veggies and meat. Gross. I found out the tires on our minivan were bald and had to get them replaced. And there was yet another technical snafu with my website. That’s just a small sampling and I won’t bore you with the rest. They were all things I didn’t want to face, but still had to handle. We all have responsibilities that make us want to run for the hills. In our business it might show up like: -Not paying attention to expenses. -Procrastinating on creating a sales pages. -Avoiding picking up the phone to follow-up on leads. -Freaking out about doing a live-stream. But by not doing what we know we must, we move further and further away from creating a […]
June 23, 2017

Want To Master Time?

Do you ever finding yourself saying, “I wish I had more time?” Our lives can often feel out of balance. We get stuck involved in tasks or projects that suck our energy and keep us from doing the things we really want to do. We take on more than we can handle and find ourselves overwhelmed. It seems like there’s always something that feels unmanageable. We can’t seem to carve out time to go to the gym. Our summer calendar gets booked and we regret not allowing time to sit on the hammock with a cold drink and a juicy novel. As entrepreneurs, we get behind on our launches, miss opportunities to follow-up on leads, tax our minds with busy work and neglect our bodies all because we’re crunched for time. Whatever the specifics of the situation, running out of time can result in feeling rushed, anxious, sad or even resentful and for good reason. We are missing out on the best parts of our lives, leaving money on the table and pushing aside our deeper callings. Why do we do this to ourselves? I think the answer is pretty simple… fear. We fear if we don’t work our asses […]
July 21, 2016

Why There Is No Need For Cruz Control

I was a little behind the eight ball this week in writing my article, but I’m glad I waited. I want to share a perspective you might find helpful in building a POWERFUL BRAND. It occurred to me watching the Republican convention last night on television. I’m not a die-hard follower of politics, but I like to be informed and it certainly is entertaining and educational to watch the circus of a presidential election. In case you didn’t hear, last night Ted Cruz got booed on stage during his speech because he refused to endorse Trump for president. It was a crazy, bold move. Pretty shocking to every, everyone that is except for Trump. Apparently, Trump had read the transcript the night before and knew what Cruz was going to say. He had the option to ban Cruz from speaking, but that’s not what he did. Instead, he let Cruz take the stage and completely sabotage himself. Now whether you like him or not, whether you think he’s an insane megalomaniac or not, there is something very important to be learned here from what Trump did. He was so secure in his brand, he allowed a hater to take the […]
July 2, 2016

Is Your Business Organized For Profits?

I’ll admit it, I’m a bit of a neat freak. Personally, I know it makes me feel calmer and more clear headed when I walk into a space that’s clean and tidy. There is also a lot of research to back up the physical and psychological benefits of keeping things organized. Here are just a few… You reduce stress. You are happier. You eat better. You have better relationships. You are more productive. You sleep better. You even reduce your risk of heart attack! However, there are also important financial reasons to being organized, especially in your business. When you have systems and structures in place, you create space, ease and flow for money to come into your life. Think about the physical space of your office. If it’s a mess, your mind is distracted every time your eyes fall on something that isn’t pertinent to your priorities. Distraction equals lost time, mental focus and creativity. How are you going to create the next amazing project if every time you walk in your office, you see piles of unfinished tasks. If you work online to any degree and even if you don’t, you also have to think about the flow of your business model. Is it […]
December 31, 2015

How To Make More Money 2016

When we look forward to a new year, we have hope it will be better than the last, that there will be less violence and poverty in the world, that we will weigh less and have clearer skin (ok, that one is definitely me:) and that we will make more money in our businesses than last year. Hope is a beautiful thing when it comes to staying positive, but it is a terrible strategy for increasing your profits. If you are serious about increasing your revenue in 2016, you need a clear PLAN. When the path is clear, execution is successful. Look at the New England Patriots. Love ’em or hate ’em, they have been a consistently great over the past several years with eight trips to the Superbowl since 1985. That kind of success does not happen on a wish and a prayer. Each season they show up with a detailed strategy for winning and so should you if you want to make more money in your business. Here is your game plan for more money in 2016:
December 1, 2015

Are You Doing Whatever It Takes?

Do you have a big dream? What is it? Exactly. Can you articulate it right now in great detail? How does it make you feel when you see your vision in black and white? Pretty awesome I bet, excited and raring to go. Now let me ask you how do you feel when you think about all the work it’s going to take to bring your vision to fruition? Do you suddenly feel scared or overwhelmed wondering how the heck you are going to get from where you are now to where you want to be? The next time someone asks you what you do, say “Whatever it takes.”- Lewis Howes. I’m going to let you in on a little secret, if you want to achieve anything great, you have to learn to love the pain. Now before you shoot darts at me, let me explain. Entrepreneurship is a battle zone. There are challenges at every corner AND it is the most exhilarating ride of your life. If you only love the highs, you are going to come down crashing, hard, and more than likely quit before you get to paradise. You have to learn to embrace the lows for what they […]
November 19, 2015

Want To See Your Name In Lights?

From the time I was a very young girl I wanted to be famous. My first dream was to be an Olympic gymnasts, then a concert pianist, then an Olympic volleyball player and finally a singer. (Actually, I think there was a brief stint in college of wanting to be a politician, but when I realized their clothes were kind of boring, I said NO way!:) Now days I still want to be famous. I want to touch a LOT of people with my message and inspire them to unlock their full potential so they can live out their dreams. I am building my business every day to reach that end leveraging the internet, speaking, writing and very soon launching my podcast. I see it in my mind’s eye. I see reaching thousands, perhaps millions of people and I am on a crash-course with that vision. And there it is…. VISION. If you want to achieve anything great in your life, you have to have a clear vision of what you really want. I recently heard a child behavior expert speak and he said one of the things that makes the biggest impact on a child’s success is called “future […]