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January 16, 2018

How To Be More Captivating On Video

Wow, a new year is officially sprung and word on the street is video is going to rule the playground. Are you ready? If you’ve been asleep in a cave for the past year, you may not have noticed the onslaught of video marketing. However, if you’re a modern-day global citizen, I’m sure you’ve seen a HUGE uptick in the amount of videos on every platform.  Facebook and Instagram both have live-streaming and YouTube is still exploding and even LinkedIn is getting into the video game. Not only is it on social media, but many people now prefer to do video chats instead of simply calling. That means more and more sales calls can be done via video. Now that’s something to ponder. I even read soon you’ll be able to play videos on your phone from a business card!! How cool is that? Personally, I LOVE the idea of having face-to-face time. It gives a much more personal and intimate connection. People are way more likely to remember someone they look in the eye. @HeatherPoduska (tweet this) You can read people so much better if you can see their facial expression. Both you and the person with whom you’re speaking are also less likely to multi-task […]
February 16, 2017

Are You Suffering From Heart Dis-ease?

 Did you ever get a tight feeling in your chest? You might think it’s just indigestion, but what if it’s something more serious? What if you have heart dis-ease?   I’m not talking about the kind where your arteries are clogged up with cheesecake and hamburgers. I’m talking about when you are experiencing warning signs of heartache. Don’t get me wrong, I want you to eat right and exercise to protect the old thumper, but who the heck cares if you live to be 100 if you’re not fulfilled? The heart dis-ease I’m talking about is that heavy feeling in your chest that’s trying to tell you you’re not on the right path. You’re not living in alignment. And that breaks my heart.It’s saddens me deeply to think millions of people are sleep-walking through life without ever feeling truly alive. I don’t think that’s the way it’s suppose to be, especially when it comes to work. Here are some common signs your heart is breaking in your business… -You have low energy. -You are not excited about getting out of bed in the morning. -You resist picking up the phone to talk to clients. -You have to force yourself to “sit down […]
July 6, 2016

What To Do If You Are Asked Not To Sell Anything When You Speak For Business?

You’ve got a great talk and you finally get a chance to try out your speaking chops, there’s only one hitch, you are told you will not be allowed to sell anything. Ugg, such a bummer. What to do, what to do… You always want to weigh your opportunities. Your time and resources are limited, so you want to be choosy about where you spend your energy. There are lots of fish in the speaking sea, so don’t feel like you have to jump at every chance. However, if you are just starting out or if it’s a great opportunity to get in front of ideal clients or industry players, you may still want to move forward. Remember, any time you are speaking to a captive audience, whether live or online, YOU are positioned as the authority. You have an extended amount of time to tell your story, share your expertise, give valuable insights and talk about your business. If you do a good job with your presentation, your audience is going to want to know more. Even if you can’t make an offer, you are still selling. However, the best way to get your audience to take action is […]
June 22, 2016

How to Make Your Signature Talk Stand Out

You may have heard speaking is a great way to grow your business and it’s true! Speaking positions you as the expert in front of a group of potentially ideal clients. However, a LOT of entrepreneurs have caught the speaking bug and are vying for the attention and credit cards of the same audience. So how do you stand out and make the audience see YOU as the person to meet their needs? First, have a clear point of view that is unique to you. This will show up as your story, your beliefs and how you communicate what you value. The more you can lean into your authenticity, the more you will separate from the crowd. No matter how many coaches, consultants, CPA’s, lawyers or dog walkers there are out there, there is only one YOU. The more you clearly you can communicate your point of view, the more memorable and impactful you will be. Next, own your place in the market. You need to be bold and find specific ways to differentiate yourself. Highlight what makes you special. Find a way to zig when others are zagging. For example, if everyone in your industry is talking about how […]
June 8, 2016

How to Sell Without Sounding Salesy

One of the biggest reasons entrepreneurs fail to make big profits from their speaking gigs is they don’t know how to sell in a way that feels good to them. As a result, they back away from presenting their offers or even make a clear offer at all which leaves them empty-handed and disappointed. It doesn’t have to be that way. It’s absolutely possible to feel excited about selling your products and services which makes you more attractive to potential clients. The result is more money, more money, more money for you and more intense transformation for your audience. The very best way to sell without sounding salesy is to keep the needs of your audience front and center. If you craft a talk that focuses on solving their problems and delivering high-value content, the sale becomes much, much easier. The key is maintaining a mindset of service with a clear understanding of the greater transformation you can deliver if your audience takes the next step with you. The job of selling starts from the minute you open your mouth. You can’t ambush your audience with a big ask at the end and expect a great result. You must prepare […]
June 1, 2016

How To Inspire Your Audiences To Buy From You

You may have heard that speaking is a great way to increase your profits, but you may also be wondering how the heck do you get people to actually buy from you. Whether you are just starting out speaking or you’ve been speaking for a while, but haven’t been converting from your talks the way you’d like to, I want you to know something… There IS a way to get people to open up their wallets to work with you! The first thing you need to do if you want your audience to buy your products and services is start with a clear objection to sell. You are in business to make money and any time you put your own time, energy and resources into something, you need to be thinking about the ROI. You are not speaking to stand there and look pretty, you are investing in this opportunity to grow your business. However, having the mindset of sales is not about being pushy, it is about transformation. The biggest transformation your audience will get is by using your products or going through your process. They can only get so much transformation for free. If you believe in what […]
May 25, 2016

How Do You Choose The Right Topic For Your Talk?

“Why Add A Signature Talk To Your Business?” If you’ve ever thought about adding speaking to your business model, the answer should be a big, fat YES, but not just any speaking. The most potent presentation you can make is a signature talk that sells.  Adding signature talks to your business model can potentially add thousands of dollars to your income every month! Here’s why it works so well… First of all, any time you speak you are using leverage to reach your audience. Instead of just speaking one-on-one like you might do at a networking event or even on a sales calls, you are speaking one-to-many every time you present. It may be to a small room of 20 people OR it could be to an audience of literally thousands online. That means for 30-45 minutes of effort you are exponentially impacting your audience. Think about how much time, money and energy this saves you. Every time you go to a networking event you have to get dressed, find a sitter, make sure you have your business cards, drive to the event and hope you will connect with some really great people once you’re there. Even if you are […]
May 18, 2016

How To Know What To Offer When Speaking To Sell?

One thing entrepreneurs struggle with when putting together their signature talks is knowing what to use as their offer, but having a clear offer is absolutely critical to leveraging your profits from speaking. The last thing you want to do is hem and haw at the end of your talk when you are trying to persuade your audience to buy! Here are a few things to consider when putting together your offer. First, please HAVE an offer. Unless you are working for a charity, you need to see your talk as a sales vehicle which means you have to have something to sell! Your time and expertise is too valuable to give away for free. There needs to be call to action at the end of your talk, even if it is requesting contact information in return for your newsletter or free report. You must be in the habit of asking. If you are newer to business or perhaps newer to speaking and unsure of what to offer, it is totally cool to offer a free strategy call. This is still an ask, you still have to “sell” it. However, do not underestimate the value of offering a strategy call […]