I was a little behind the eight ball this week in writing my article, but I’m glad I waited. I want to share a perspective you might find helpful in building a POWERFUL BRAND. It occurred to me watching the Republican convention last night on television. I’m not a die-hard follower of politics, but I like to be informed and it certainly is entertaining and educational to watch the circus of a presidential election. In case you didn’t hear, last night Ted Cruz got booed on stage during his speech because he refused to endorse Trump for president. It was a crazy, bold move. Pretty shocking to every, everyone that is except for Trump. Apparently, Trump had read the transcript the night before and knew what Cruz was going to say. He had the option to ban Cruz from speaking, but that’s not what he did. Instead, he let Cruz take the stage and completely sabotage himself. Now whether you like him or not, whether you think he’s an insane megalomaniac or not, there is something very important to be learned here from what Trump did. He was so secure in his brand, he allowed a hater to take the […]
Do you have a big dream? What is it? Exactly. Can you articulate it right now in great detail? How does it make you feel when you see your vision in black and white? Pretty awesome I bet, excited and raring to go. Now let me ask you how do you feel when you think about all the work it’s going to take to bring your vision to fruition? Do you suddenly feel scared or overwhelmed wondering how the heck you are going to get from where you are now to where you want to be? The next time someone asks you what you do, say “Whatever it takes.”- Lewis Howes. I’m going to let you in on a little secret, if you want to achieve anything great, you have to learn to love the pain. Now before you shoot darts at me, let me explain. Entrepreneurship is a battle zone. There are challenges at every corner AND it is the most exhilarating ride of your life. If you only love the highs, you are going to come down crashing, hard, and more than likely quit before you get to paradise. You have to learn to embrace the lows for what they […]
When I first started my business, I wasn’t sure how to market. I had just finished my training as a certified brand strategist and I thought, “Awesome, I’m ready to roll.” The only problem was I had NO idea how to get clients, none. When I was singing, I would audition for shows and the company sold the tickets. All I had to do was show up, look pretty and nail the high notes. If I was going succeed in business, I knew I had a lot of learning to do so I began my entrepreneurial education. Along the way, I heard about speaking to grow your audience and I thought, “Perfect, this will be a piece of cake. I know how to work a room, I’ve sung for thousands of people.” But I quickly realized, I still know what I was doing. What was I suppose to talk about? What exactly was my topic? I knew about branding, I knew about image consulting and I was very enthusiastic, but I had no clue how to structure a talk to sell a room. Not wanting to give up, I created something I thought was informative and interesting and hit the […]
One of my dear mentors recently posted a very provocative video on YouTube. No make-up, hair undone and filled with raw emotion. It was crazy deep. In all honesty, it made me a little uncomfortable at first, but as I watched, I got completely sucked in. I was not the only one moved. She touched the hearts of THOUSANDS of Facebook friends (read potential buyers) who responded to her post. No special lighting, no polished editing…it was her vulnerability that did it. When you are vulnerable, you allow other people to feel, share and express their own feelings more easily. What was once uncomfortable suddenly becomes tolerable or even preferable creating an ease of being that is priceless. The result is a deeper connection and a deeper level of trust with your audience which is what happened for my mentor. Obviously, her vulnerability struck a chord with a lot of people. And here’s where it gets interesting for your business. Connection is the best, most secure way to profit. If you feel connected to someone, it’s usually because they make you feel a certain way when you are with them. For example, when I saw my mentor’s video with all it’s deep feeling […]
Last weekend my beautiful niece who just graduated from film school came up from New York to help me shoot video for a project I am creating. We had so much fun running around Boston shooting in different locations. I had been looking forward to doing this for weeks, but in the time leading up to the shoot I had gotten very busy. I knew I needed to do a lot of prep so I wouldn’t waste time once we started, but I had just been so slammed that some things had fallen through the cracks. I found myself scrambling the night before to write the script. Funny enough, I thought I really nailed it. Hey, maybe pressure is really the best editor! Well, not quite… Just to be sure it was a wonderful as I imagined, I read my masterpiece to my husband for some feedback. I know, I know, asking a spouse for constructive criticism is not always the best idea, but Mr. P is usually pretty good about it. And I know he wants me to succeed, so I was anxious to hear his thoughts. Of course, I thought he might tweak a word here or there, […]
Do you want to be a winner? Hey, so do I! I guess that means we have something in common with about a billion other people. I mean, who doesn’t want to be a winner? Do we dream as children of failing or not getting what we want out of life? Of course not. We dream of winning Olympic gold medals or being famous ballerinas. We picture ourselves in mansions driving fancy cars and having a butler bringing us a peanut-butter jelly sandwich on a silver platter. Ok, maybe that last one was just me… But what happens when we grow up? Do we stop dreaming? No, our dreams just get more sophisticated. We want a house in Aspen or to build a multi-million dollar company. Everybody has dreams. Why is it that some people succeed at achieving their goals while others have to settle for less?
When I was in 10th grade I tried out for my school musical. It was Fiddler on the Roof. Ah, how many productions of Fiddler have been performed on high school stages… I was a sophomore and had been told many times by other students that only seniors got lead roles, but I was not deterred. I practiced my little heart out and on the day of the audition I was ready. We all sat in the dark auditorium waiting for our names to be called. Of course, with each passing second my heart beat faster and faster, but I was also excited. I wanted to be on that stage. I wanted to show what I could do. So I sat in my seat trying to think of how I could make myself stand out from the rest of the auditioners. And then it hit me.
“If you off that, it means you don’t mess with it But if you love that, it means you mess with it Let me tell you what I mess with…” I recently added a new song to my iPod called “I’m off that” by Pitbull. I downloaded it because it had a good beat, but really didn’t pay much attention to the lyrics until I went for my run and had a chance to listen more closely. “Dirty money, I’m off that Cleaning money, I’m off that Phony money, I’m off that Getting money, I love that” Pitbull says over and over, “I’m off that, but I love that” listing all the things he no longer likes or desires and then declaring what he does love now. Even though the frame of reference is very different from my own experience, I LOVE the inference. It’s a song of letting go and upgrading. I thought it was such a great lesson.