Speak To Sell

August 4, 2017

You don’t get paid to sing in the shower…

Are you afraid of being too visible? I talk to a lot of entrepreneurs and often hear the following, “You know Heather, I don’t want to be a STAR, I just want to run my business.” I used to think, “Well, different strokes for different folks,” but I don’t feel that way any more. Now, I’m pretty much convinced that not wanting to be a star is simply fear masked as something else. Before you think I’m being judgmental, let me assure you, my belief comes from my own experience. You may think, based on my brand, that I am and have always been very comfortable being visible. However, internally there have been many times I’ve wanted to retreat and run for the hills. Those times usually look like the following: -My launch didn’t work so I feel embarrassed and want to hide. -I’m afraid IF I launch, no one will show up. -I’m afraid if I put myself out there and screw up, I’ll ruin my entire career. -I’m afraid I’m in over my head and people are going to see I’m just a poser. -I’m afraid I’ll say the wrong thing and offend someone. -I’m afraid people will see […]
December 26, 2015

How To Captivate Your Audience

You can have the most powerful message and give incredible, high-value content, but the cold, hard truth is, if your performance lacks polish and authority, you are not going to have the impact you could and certainly lose out on sales you should be making from your talks. Think about it. Would you be more inclined to buy from someone who was really engaging, dynamic and passionate about their topic than someone who was nervous and fidgety? Of course! That’s human nature. It was amazing to see their presentations transform right before our eyes. Suddenly the room came a live with their energy and everyone sat up and paid attention. It’s not that the material had changed, it was the way the material was presented that made a huge impact. The more you can engage your audience, the more sales you will make. The better your performance is, the more confident you come across, the most expert you seem which gives the message to the audience that you have something valuable to offer. Here are 3 things you can do to be more captivating at your next talk: 1. Walk into the room with your introduction memorized. You should be […]
July 25, 2015

I Thought I Was Doing Great…And Then I Learned How To Sell

When I first started my business, I wasn’t sure how to market. I had just finished my training as a certified brand strategist and I thought, “Awesome, I’m ready to roll.” The only problem was I had NO idea how to get clients, none. When I was singing, I would audition for shows and the company sold the tickets. All I had to do was show up, look pretty and nail the high notes. If I was going succeed in business, I knew I had a lot of learning to do so I began my entrepreneurial education. Along the way, I heard about speaking to grow your audience and I thought, “Perfect, this will be a piece of cake. I know how to work a room, I’ve sung for thousands of people.” But I quickly realized, I still know what I was doing. What was I suppose to talk about? What exactly was my topic? I knew about branding, I knew about image consulting and I was very enthusiastic, but I had no clue how to structure a talk to sell a room. Not wanting to give up, I created something I thought was informative and interesting and hit the […]