Personal Branding

January 20, 2018

Is Your Brand A Traffic Hazard?

I don’t know what’s up in Boston lately, but there has been a ton of traffic and not just any traffic, bumper-to-bumper, sloth-moving, stand-still traffic.   I don’t know, maybe I’m just not used to the commuter grind like I used to be, but it feels like the volume of people on the roads has grown exponentially.   While I cherish the fact we live in such an amazing city, I don’t cherish the gridlock that accompanies it.   It’s virtually impossible to get where you’re going without becoming a master at switching lanes. But I gotta say, the thing that bothers me the most isn’t the driver who zips in front of me, that’s bound to happen. Nope, what makes my head spin is when someone is indecisive.   You see it all the time. Someone starts to switch lanes, but then instead of following through, the driver hovers over the dotted line blocking both lanes. Or someone comes to a rotary where they have the right of way and instead of moving, they inch forward backing up everyone behind them.   The reason it bothers me so much is because it stops the flow. Why make a move until you are sure of what you want? Just stay […]
May 11, 2017

Come On Baby Light My Fire!

Can we get personal for minute? I want to know what turns you on. “Did she just say which I think she said…?” Hello, yes, I’m still here and yes, I did just ask, what gets you really excited? I mean truly HOT and bothered!! Forgive me if I’m going too fast, but life is short and I want you to enjoy every minute of it. You see, I’ve been doing a lot of soul searching lately and I’ve discovered something I hope is useful to you. Most of us are joy stoppers. Most of us only allow for a specifically allotted amount of happiness and abundance. And we are very stingy about HOW we think we can and should come by said bliss. Work hard. Pay your dues. Hustle. Keep striving. Success doesn’t come easy. Sound familiar? I have been as guilty as the next diva buying in to this belief system, but I’m starting to change my tune. As I mentioned last week, I’m still recovering from a very nasty bug. I’m feeling much better, but as a result, my vocal chords are swollen and raw and I can’t sing! Of course, I’m very sad, but there’s been a cool side benefit to being vocally […]
April 13, 2017

Ten Image Hacks To Look Like A Superstar

  If you want to be a star in your industry, it’s important to look your best and show up like you mean business. Below is a list of ten basic tenets of superstar style. Enjoy! 1. Know thyself. There is no bigger turn-off than inauthenticity. If you’re not a glambot, don’t act like one with your image. You want YOUR essence and personality to be accentuated, not what you think the market will buy. Be yourself.   2. Understand your canvas. You have to understand what works with what your Mamma gave you. You may love the look your favorite celebrity is wearing, but that may not work on your body! You’ve got to make an intimate study of your bone structure and coloring. Once you understand your own personal template, you can make better choices.   3. Decide your brand vibe. How do you want to be perceived by your audience? Smart? Nurturing? Powerful? Creating a unique style starts with YOUR preferences. You don’t want be everything to everyone. Decide what it is you want to project and use that identifier as a filter for all of your image choices.   4. Choose your personal brand colors. This […]
July 16, 2016

Are You Happy?

Have you ever heard the phrase, “Do what you love and the money will follow?” I used to think that was a sweet, albeit unrealistic saying. I mean, I was an opera singer for goodness sake. I poured my whole heart and soul into it and never made any real money. Admittedly, I never made it to the Met and perhaps if I had had more artistic success, I would be singing a different tune right now. (Sorry, couldn’t resist that one….) However, what I’ve come to realize is, doing what you love truly IS the path to joy and abundance. The trick is, most of us are not completely dialed in to what we want and perhaps more importantly WHY we want it. Even though I passionately love, love, love singing (I mean I really love it), when I was younger, my singing meant something very different to me. It meant a way out. There’s’ no way at the age for 20 I could have told you from what exactly I was trying to escape. I just knew I thought singing was going to be my ticket to happiness. Here’s what I thought singing would do for me…. -give […]
September 10, 2015

How Not To Die A Miserable Wretch

Life stinks and then you die. Sadly, that’s what a lot of people think. Even if they don’t think it, they certainly act that way. Why are so many people miserable? Maybe you’re thinking “That’s not me, I’m not miserable.” That’s great, but can you honestly say you have a deep sense of peace, calm and contentment? If so, give me a call and we can hang out on my deck together. Unfortunately, that’s not how most people feel on a regular basis. What does this have to do with branding?… Everything!
August 11, 2015

The Importance Of Intentional Personal Branding

Don’t look now, but your brand is following you. When most people hear the word brand it conjures up names like Nike, Apple or Coca-Cola, but brands are not just for corporations. They are for people too and not only for the likes of Oprah or Kim Kardashian. Each one of us has our own unique brand. For all we hear about brands, however, a lot of people are still not totally clear on what a personal brand is or why it’s important. Don’t be fooled, your personal brand is critical if you want to create a fulfilling career. It doesn’t matter if you are an entrepreneur, a corporate executive or a government employee; personal brand management is one of the most important jobs you have on your journey to success. So what exactly is a personal brand? In short, it is your reputation. Your brand is comprised of everything about you, your expertise, personality, work ethic, the way you dress and even the way you communicate. Basically, it’s everything you put out into the world that represents who you are. However, that’s only half of the equation. The other half is the perception of you held in the minds […]
May 19, 2015

Is Your Brand Image Damaging Your Credibility?

At an event I attended recently for my daughter, I was chatting with another parent who is an administrator at a prominent local hospital. Between discussing braces, soccer and upcoming summer plans, we actually got around to talking about non-kid topics. I asked how work was going and he mentioned that he was swamped because in addition to seeing patients, he also was in the process of trying to fill an open position on his staff. When I asked him how it was going, his answer verified something I know to be true… IMAGE MATTERS. This man told me how they had searched and searched for a qualified candidate and he was excited, but also nervous about someone they found that might be great. The candidate had a really good resume and the appropriate experience, but the problem was “she looked pretty disheveled.” Even though he liked her, he was worried the rest of his staff would not go for it based on her appearance. He went on to tell me that he knew the candidate was a busy mom and as a dad he gets how hectic it can be, but this was a reflection of the candidate’s judgement […]
May 1, 2013

How to Make a Delicious Brand Cocktail…

After a recent trip to Jamaica, my 7 year old daughter said to me, “Mom, I miss hotel life…” Me too, Honey, me too. One thing I miss is having a lovely waiter bring me some delicious, frothy concoction to my pool side chair. On the plane ride home I was already thinking about how I could recreate some of the wonderful treats from vacation, but it won’t be the same. I’ve decided everything tastes better when you are wearing flip-flops. There is something special about the poolside frozen drink. Sure you could order an ice-cold Coke or even a wine spritzer to quench your thirst, but where’s the thrill in that? When was the last time your Chardonnay came with a maraschino cherry and an umbrella? A good mixed-drink experience is a performance, a spectacle. It is a wild, fun ride that ends with a very happy customer. Hmmm, sounds like a recipe for good branding… Here is my recipe for a crowd-pleasing Brand Cocktail: