Are you afraid of being too visible? I talk to a lot of entrepreneurs and often hear the following, “You know Heather, I don’t want to be a STAR, I just want to run my business.” I used to think, “Well, different strokes for different folks,” but I don’t feel that way any more. Now, I’m pretty much convinced that not wanting to be a star is simply fear masked as something else. Before you think I’m being judgmental, let me assure you, my belief comes from my own experience. You may think, based on my brand, that I am and have always been very comfortable being visible. However, internally there have been many times I’ve wanted to retreat and run for the hills. Those times usually look like the following: -My launch didn’t work so I feel embarrassed and want to hide. -I’m afraid IF I launch, no one will show up. -I’m afraid if I put myself out there and screw up, I’ll ruin my entire career. -I’m afraid I’m in over my head and people are going to see I’m just a poser. -I’m afraid I’ll say the wrong thing and offend someone. -I’m afraid people will see […]
If you want to be a star in your industry, it’s important to look your best and show up like you mean business. Below is a list of ten basic tenets of superstar style. Enjoy! 1. Know thyself. There is no bigger turn-off than inauthenticity. If you’re not a glambot, don’t act like one with your image. You want YOUR essence and personality to be accentuated, not what you think the market will buy. Be yourself. 2. Understand your canvas. You have to understand what works with what your Mamma gave you. You may love the look your favorite celebrity is wearing, but that may not work on your body! You’ve got to make an intimate study of your bone structure and coloring. Once you understand your own personal template, you can make better choices. 3. Decide your brand vibe. How do you want to be perceived by your audience? Smart? Nurturing? Powerful? Creating a unique style starts with YOUR preferences. You don’t want be everything to everyone. Decide what it is you want to project and use that identifier as a filter for all of your image choices. 4. Choose your personal brand colors. This […]
I was a little behind the eight ball this week in writing my article, but I’m glad I waited. I want to share a perspective you might find helpful in building a POWERFUL BRAND. It occurred to me watching the Republican convention last night on television. I’m not a die-hard follower of politics, but I like to be informed and it certainly is entertaining and educational to watch the circus of a presidential election. In case you didn’t hear, last night Ted Cruz got booed on stage during his speech because he refused to endorse Trump for president. It was a crazy, bold move. Pretty shocking to every, everyone that is except for Trump. Apparently, Trump had read the transcript the night before and knew what Cruz was going to say. He had the option to ban Cruz from speaking, but that’s not what he did. Instead, he let Cruz take the stage and completely sabotage himself. Now whether you like him or not, whether you think he’s an insane megalomaniac or not, there is something very important to be learned here from what Trump did. He was so secure in his brand, he allowed a hater to take the […]
Don’t look now, but your brand is following you. When most people hear the word brand it conjures up names like Nike, Apple or Coca-Cola, but brands are not just for corporations. They are for people too and not only for the likes of Oprah or Kim Kardashian. Each one of us has our own unique brand. For all we hear about brands, however, a lot of people are still not totally clear on what a personal brand is or why it’s important. Don’t be fooled, your personal brand is critical if you want to create a fulfilling career. It doesn’t matter if you are an entrepreneur, a corporate executive or a government employee; personal brand management is one of the most important jobs you have on your journey to success. So what exactly is a personal brand? In short, it is your reputation. Your brand is comprised of everything about you, your expertise, personality, work ethic, the way you dress and even the way you communicate. Basically, it’s everything you put out into the world that represents who you are. However, that’s only half of the equation. The other half is the perception of you held in the minds […]
Have you ever been to a really good concert? You know the kind where the singer makes you literally soon? I sure have, only instead of a concert, it was at the opera. When I was singing professionally, I would often be onstage with phenomenal singers with extremely powerful voices. I remember a production when someone dared the lead tenor to hold the high note as long as he could at the end of his aria. He actually kept singing as he exited off the stage, down a flight of steps and into his dressing room still holding that same note. The conductor was furious, but we singers thought it was awesome. Imagine the strength it takes to send your voice over an orchestra to the back of the hall. As entrepreneurs we need to have powerful voices as well if we want to be heard above the noise and reach our audiences. But we are an impatient bunch. We want yummy clients now. We want a book deal yesterday. We want to be invited to speak on big stages and host tv shows next week, right? Unfortunately, it doesn’t happen that way. In order to project a super powerful […]
“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” — Nelson Mandela This week marks the loss of one of the world’s greatest leaders, Nelson Mandela. Mandela overcame unthinkable obstacles on his journey to ending apartheid and becoming the first democratically elected president of South Africa. Many a man or woman would not have survived, let alone triumphed over the adversity he faced, but triumph he did. How many of us face struggle and adversity in our lives or businesses today? How many of us rise to the occasion? My guess is the majority of us admit defeat more often then we’d like. What are we missing? What Nelson Mandela had and what all great leaders share is a strong sense of purpose. We cannot deny even evil dictators have conviction to a cause or mission. We often describe great leaders as passionate, but
To honor Women’s History Month which begins today, I have made a list of the 5 things I love most about women entrepreneurs. 1. We play nicely in the sandbox. Love my fellow female business peeps who are collaborating, supporting and sharing with each other. 2. We add beauty to the world. We can’t help but make things prettier. We’re not called the fairer sex for nothing! 3. We are natural givers. We create and give value to those around us making stronger, more vibrant communities. 4. We tap into our feminine intuitive powers to make organic and profitable decisions! 5. Now more than ever, we have the opportunity to leave our own prosperous legacy for future generations. You rock ladies! Keep on keeping on. xo Heather
“I have a dream…” This month marks the birthday of civil rights leader and activist, Martin Luther King Jr. We remember his life and his message of equality and non-violent protest. Now days his message is widely embraced and celebrated, however, during his lifetime King’s convictions caused extreme conflict ending, of course, in his murder. By the time King was killed, he had already received many death threats. In spite of the danger, he was not deterred. He knew there was a significant possibility he would not survive to see his dream through to fruition, and still, he kept on. How does one forge ahead in the face of such great and grave opposition?