Importance of Image

April 13, 2017

Ten Image Hacks To Look Like A Superstar

  If you want to be a star in your industry, it’s important to look your best and show up like you mean business. Below is a list of ten basic tenets of superstar style. Enjoy! 1. Know thyself. There is no bigger turn-off than inauthenticity. If you’re not a glambot, don’t act like one with your image. You want YOUR essence and personality to be accentuated, not what you think the market will buy. Be yourself.   2. Understand your canvas. You have to understand what works with what your Mamma gave you. You may love the look your favorite celebrity is wearing, but that may not work on your body! You’ve got to make an intimate study of your bone structure and coloring. Once you understand your own personal template, you can make better choices.   3. Decide your brand vibe. How do you want to be perceived by your audience? Smart? Nurturing? Powerful? Creating a unique style starts with YOUR preferences. You don’t want be everything to everyone. Decide what it is you want to project and use that identifier as a filter for all of your image choices.   4. Choose your personal brand colors. This […]
July 13, 2015

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!) Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice. We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good. The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic. I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood […]
May 19, 2015

Is Your Brand Image Damaging Your Credibility?

At an event I attended recently for my daughter, I was chatting with another parent who is an administrator at a prominent local hospital. Between discussing braces, soccer and upcoming summer plans, we actually got around to talking about non-kid topics. I asked how work was going and he mentioned that he was swamped because in addition to seeing patients, he also was in the process of trying to fill an open position on his staff. When I asked him how it was going, his answer verified something I know to be true… IMAGE MATTERS. This man told me how they had searched and searched for a qualified candidate and he was excited, but also nervous about someone they found that might be great. The candidate had a really good resume and the appropriate experience, but the problem was “she looked pretty disheveled.” Even though he liked her, he was worried the rest of his staff would not go for it based on her appearance. He went on to tell me that he knew the candidate was a busy mom and as a dad he gets how hectic it can be, but this was a reflection of the candidate’s judgement […]
August 7, 2014

How to Lose a $40,000 Deal in 10 Seconds.

How awesome would it be to have a client walk in your door ready to lay out $40,000 for your product or service?Now imagine how bad it would feel to lose that same client within seconds. That’s exactly what happened to several car salesmen last weekend. Our family is in the market for a new car. We’ve had the same mini-van for the past 9 years. Even though I’m a little nostalgic about getting rid of the car we brought our babies home in, I’m pretty psyched to be getting something that doesn’t have gummy bears lodged in the seats. For me, part of the fun of getting a new car is doing the research. I love watching the sleek marketing videos, imaging what it would be like to zip down the road in one of those shiny new rides.  My kids are a little bit older now, so maybe we can get away with something besides a mini-van. Maybe… Whatever we end up with, I want to be wowed. If it’s a mini-van, I want it to be decked-out so I don’t feel so much like Mommy-from-the-Block. Don’t get me wrong, I love being a mom. I just wish there […]
February 12, 2014

Are You a Progressive Thinker?

I cannot express how much I am sick of winter. One of the things I hate about the cold weather is the slick roads. And wouldn’t you know it, I got hit last week by someone who slid in the snow into my car. Luckily, no one was in the car at the time, but there was quite a bit of damage to the fender. I was not looking forward to dealing with the insurance companies, but alas, it had to be done. The other driver’s insurance was Progressive, you know the one on tv with the quirky woman named Flo? Well,when I called, the insurance guy wanted me to go to their service center to get the repairs done. Only problem was the service center was about 40 minutes from my house. I had no intention of driving that far when I could just pop down to the local garage. But Joshua, the polite agent with whom I spoke, assured me if I did go to the Progressive center I would be in and out in 15 minutes with a new rental to use while waiting for the repairs. Hmmm, now that got me thinking.
August 27, 2013

Are You Ready For Your Close-Up?

We all know branding is about finding your ideal niche, understanding how to differentiate yourself and communicating your message clearly to engage your audience. However, a HUGE part of branding is the visual image you create to represent your promise of value. We often think of the image of the brand as the logo or even the colors and fonts on your website. Those are all very, very important. However, if you are solopreneur one of the most important aspects of brand image is your own face! Your brand may be the face of your business, but as a solopreneur, YOUR face is the face of your brand. @HeatherPoduska (Tweet this) How you represent yourself personally both online and in the flesh is extremely important. Your audience will
August 6, 2013

Why Pretty Always Wins

“And it came to pass, that, when Abram was come into Egypt, the Egyptians beheld the woman that she was very fair. The princes also of Pharaoh saw her, and commended her before Pharaoh: and the woman was taken into Pharaoh’s house. And he entreated Abram well for her sake: and he had sheep, and oxen, and he asses, and menservants, and maidservants, and she asses, and camels.” Genesis 12:14-16 Since the dawn of time, beautiful people have had an advantage. The gods have favored them with good looks and the rest of us mere mortals shower them with gifts, love and money for simply winning big in the gene pool. This chick got Pharaoh to cough up some serious loot just because she had small pores and shiny hair. It’s just not fair! Well, fair or not, it is so. There are definitely advantages to being beautiful and they’re not just superficial. Did you know 
March 15, 2013

Is Your Brand Green?

Every brand has a unique personality and one of the best ways to express that personality is through the use of color. Every color also has its own personality. Have you ever noticed how differently you feel when looking at various colors? Dark colors can sometimes bring us down just as vibrant colors can infuse us with energy. There has been a lot of research into the psychology of color and how it impacts human beings. Understanding how you want your brand to impact your audience is essential to choosing the right colors for your business and marketing materials.  In honor of St. Paddy’s Day, here are the common psychological associations with the color green.