If you want to be a star in your industry, it’s important to look your best and show up like you mean business. Below is a list of ten basic tenets of superstar style. Enjoy! 1. Know thyself. There is no bigger turn-off than inauthenticity. If you’re not a glambot, don’t act like one with your image. You want YOUR essence and personality to be accentuated, not what you think the market will buy. Be yourself. 2. Understand your canvas. You have to understand what works with what your Mamma gave you. You may love the look your favorite celebrity is wearing, but that may not work on your body! You’ve got to make an intimate study of your bone structure and coloring. Once you understand your own personal template, you can make better choices. 3. Decide your brand vibe. How do you want to be perceived by your audience? Smart? Nurturing? Powerful? Creating a unique style starts with YOUR preferences. You don’t want be everything to everyone. Decide what it is you want to project and use that identifier as a filter for all of your image choices. 4. Choose your personal brand colors. This […]
At an event I attended recently for my daughter, I was chatting with another parent who is an administrator at a prominent local hospital. Between discussing braces, soccer and upcoming summer plans, we actually got around to talking about non-kid topics. I asked how work was going and he mentioned that he was swamped because in addition to seeing patients, he also was in the process of trying to fill an open position on his staff. When I asked him how it was going, his answer verified something I know to be true… IMAGE MATTERS. This man told me how they had searched and searched for a qualified candidate and he was excited, but also nervous about someone they found that might be great. The candidate had a really good resume and the appropriate experience, but the problem was “she looked pretty disheveled.” Even though he liked her, he was worried the rest of his staff would not go for it based on her appearance. He went on to tell me that he knew the candidate was a busy mom and as a dad he gets how hectic it can be, but this was a reflection of the candidate’s judgement […]
How awesome would it be to have a client walk in your door ready to lay out $40,000 for your product or service?Now imagine how bad it would feel to lose that same client within seconds. That’s exactly what happened to several car salesmen last weekend. Our family is in the market for a new car. We’ve had the same mini-van for the past 9 years. Even though I’m a little nostalgic about getting rid of the car we brought our babies home in, I’m pretty psyched to be getting something that doesn’t have gummy bears lodged in the seats. For me, part of the fun of getting a new car is doing the research. I love watching the sleek marketing videos, imaging what it would be like to zip down the road in one of those shiny new rides. My kids are a little bit older now, so maybe we can get away with something besides a mini-van. Maybe… Whatever we end up with, I want to be wowed. If it’s a mini-van, I want it to be decked-out so I don’t feel so much like Mommy-from-the-Block. Don’t get me wrong, I love being a mom. I just wish there […]
Happy 4th of July! I’m sure many of you are heading off tonight to watch a fireworks display. I love fireworks. It always reminds me of being home in Wisconsin with my family. We would watch from the roof of our car and try to guess what would come next, a giant plume or a quirky swirl. We were always delighted and amazed, unless of course, it was a dud. The dreaded dud was a huge let down. You would watch the sky waiting for the next big thrill, only to be accosted by a deafening boom. Not only was it disappointing, it also scared the bejeebees out of me as a kid. It took a while before I could watch the rest of the show because I was worried the same thing would happen again. My fireworks trust was eroded. Not a huge deal on the 4th of July, in fact, it’s bound to happen at some point. However, being a dud with your brand is a big deal. The last thing you want to do is disappoint your audience! And you certainly don’t want to do anything to cause them to lose trust in you. Of course, no […]
Don’t you just love those days when you wake up in the morning and look in the mirror to see your skin has cleared up? Or when you spin around to notice the past ten weeks of spinning class have finally firmed up your back side? And the best one, your prayer to the hair gods have finally been answered and you are having one of those rare perfect hair days? Doesn’t it just make you feel great? I can just see you now doing a happy dance in your pj’s. Now let me ask you another question. What do you see when you look in the brand mirror? Does what you see make you feel like grinning from ear to ear, or does it make you feel like you wished you had just pulled the covers over your head and gone back to sleep? If so, ask yourself why are you living with a less than stellar brand image?
Content is king, right? That’s what we are told over and over again. While I believe you need to have quality services and products to offer your clients, I don’t believe great content is a panacea for drawing in and converting eager clients. Substantive content is vital to building a valuable and trustworthy brand, however, it isn’t necessarily what is going to grab the attention of your audience. What you need to go along with your relevant content is enticing packaging. There, I’ve said it. You can all start throwing your tomatoes now. I know for many people the idea of glorifying packaging is exactly what they dislike about marketing. They feel it devalues the core of the message or product they are creating and selling. As consumers we sometimes
If you've ever struggled with what to wear, you are not alone. Many people go into their closets, see their inventory of choices and just don't know what to put on. They are unsure. It's not always because they are unskilled at putting ensembles together, it often has more to do with how they are feeling. "What do I want to wear today?" "I don't feel like getting dressed up." "It's not worth the effort." "I want to feel comfortable." "I want something to make me feel happy?" "Does this make me look pretty?" While using your daily emotional barometer as a tool for choosing how to dress isn't necessarily as bad thing, I would suggest it is not the most effective way of creating a powerful impact with your appearance. A better way to approach the decision of what to wear on a daily basis is to think of your brand and your projected goals. Ask yourself "How do I want to be seen?" "What impression do I want to make on my customers?" "What do I stand for?" "What are my career goals?" "What kind of people do I want to attract into my life?" When you start to think about these bigger questions it shifts […]
"Nobody thinks that they dress unattractively, yet when you look around, it is clear that some people do."–Elizabeth Gordon, author of The Chic Entrepreneur From the clothes you wear, to the brochure you send out, to the website you create, you are projecting an image whether you are aware of it or not. In order to "wow" your audience, your brand and image need to be stellar. Here are a few tips to increase your chances of success. 1. Know yourself. What is it you are TRYING to say? What message do you WANT people to get from you? What is the goal of your marketing? What kind of person do you want your clothing to reflect? Knowing the answers to these questions is a good first step. 2. Educate yourself. We cannot be experts on everything, but thankfully we don't have to be. There are thousands of books written every year on just about anything you'd like to learn. Do you want to know how build a business wardrobe, master social media, be a better entrepreneur? There's a book for that. A couple of my current favorites are: Brenda's Wardrobe Companion by Brenda Kinsel and The Chic Entrepreneur by Elizabeth Gordon. 3. Ask for feedback. Simple, right? Yes, […]