Do you ever have trouble figuring out just how to express your brand? I try to give you lots of strategies, but sometimes I wonder if I’ve done enough to help you find YOU. Because that’s what it’s all about. It’s not about twisting yourself a thousand different ways to see where you can sqqqqeeeeeezzzzeeee yourself into the market. There’s no need for squeezing, tweaking perhaps, but no squeezing. In fact, if you have a good handle on your brand voice, there’s little need to pay much attention to the market any…………………………Are you with me?…………….(crickets chirping….)………………………(“Are you out of your mind, Heather!!!!!! Of COURSE, I have to pay attention to the market.”) Actually, you don’t. You don’t have to know what Liesl, Friedrich, Louisa, Kurt, Briggitta, Marta or even Gretl are doing. You just need to focus on YOU and YOUR AUDIENCE. If you expend copious amounts of energy looking to the left and right, you are NOT spending time doing the deep work you you need to to create a truly epic brand. I have to admit, it takes guts of iron and a strong commitment to listen to what your authentic is saying, but there is no other way. It’s way […]
Don’t look now, but your brand is following you. When most people hear the word brand it conjures up names like Nike, Apple or Coca-Cola, but brands are not just for corporations. They are for people too and not only for the likes of Oprah or Kim Kardashian. Each one of us has our own unique brand. For all we hear about brands, however, a lot of people are still not totally clear on what a personal brand is or why it’s important. Don’t be fooled, your personal brand is critical if you want to create a fulfilling career. It doesn’t matter if you are an entrepreneur, a corporate executive or a government employee; personal brand management is one of the most important jobs you have on your journey to success. So what exactly is a personal brand? In short, it is your reputation. Your brand is comprised of everything about you, your expertise, personality, work ethic, the way you dress and even the way you communicate. Basically, it’s everything you put out into the world that represents who you are. However, that’s only half of the equation. The other half is the perception of you held in the minds […]
“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story. As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on… This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la! Passion is the fuel for all great endeavors@HeatherPoduska (tweet this) Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive. Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can […]
The other day I was watching America’s Test Kitchen where they were making the most delicious pasta dish with pork and mushrooms. My mouth was watering. What made the dish look so delectable was the steps they took to finish the sauce. First, they ground the pork and made it into a patty. Then they cooked the patty like a hamburger to crisp up the outside, but left the middle very pink and soft. To finish cooking the meat they chopped up the patty and added cream to the pan which soaked up the drippings from the frying process. Yummm!! You could tell it was going to taste amazing, nothing like my Wednesday night pasta of ground turkey and a jar of Ragu. No, their sauce was rich and interesting. The textures varied and the flavor deep. I’m sure if you tried it, you wouldn’t want the experience to end. Strangely enough, the sauce got me thinking about branding…. In order to create a clear, strong brand it is very important to narrow your focus. If you try to be too many things to too many people you can’t carve out a unique niche and therefore, waste a lot of time, money […]
Have you ever been to a really good concert? You know the kind where the singer makes you literally soon? I sure have, only instead of a concert, it was at the opera. When I was singing professionally, I would often be onstage with phenomenal singers with extremely powerful voices. I remember a production when someone dared the lead tenor to hold the high note as long as he could at the end of his aria. He actually kept singing as he exited off the stage, down a flight of steps and into his dressing room still holding that same note. The conductor was furious, but we singers thought it was awesome. Imagine the strength it takes to send your voice over an orchestra to the back of the hall. As entrepreneurs we need to have powerful voices as well if we want to be heard above the noise and reach our audiences. But we are an impatient bunch. We want yummy clients now. We want a book deal yesterday. We want to be invited to speak on big stages and host tv shows next week, right? Unfortunately, it doesn’t happen that way. In order to project a super powerful […]
Ah, time to write the blog again. Let me ask you something, how did you read that last statement? In your mind was it “Ah, this is going to be the time of day I get to relax and express my thoughts?” Or what it is closer to “Oh my god, I’m so brain numb I have nothing interesting to say and this is going to take me four hours to push out?” Hey we all have those days when we are tired or maybe a little less inspired, but if you find yourself dreading the blog-writing process every time you sit in front of your computer, you may be suffering from Brander’s Block. Brander’s Block is
Have you ever wondered if you are really in the right niche? Maybe you are just starting out and are unsure of which direction to go. Or perhaps, you’ve been in business a little longer and you’re still not completely clear if you have focused your niche in the right way. Every entrepreneur struggles with this at some point in their career. So how do you know when you get it right?
“If you off that, it means you don’t mess with it But if you love that, it means you mess with it Let me tell you what I mess with…” I recently added a new song to my iPod called “I’m off that” by Pitbull. I downloaded it because it had a good beat, but really didn’t pay much attention to the lyrics until I went for my run and had a chance to listen more closely. “Dirty money, I’m off that Cleaning money, I’m off that Phony money, I’m off that Getting money, I love that” Pitbull says over and over, “I’m off that, but I love that” listing all the things he no longer likes or desires and then declaring what he does love now. Even though the frame of reference is very different from my own experience, I LOVE the inference. It’s a song of letting go and upgrading. I thought it was such a great lesson.