Connecting with your Audience

April 8, 2015

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]
April 3, 2014

4 Sure Fire Ways to Attract Ideal Clients

Almost every business owner I know wants the same thing, a roster full of ideal clients. Sounds great, doesn’t it? Just imagine looking at your client list and loving every name on it because not only are they all totally awesome people, but because these awesome people recognize and value the service or products you provide and are willing to pay your fees. Now that would be pretty cool. Well, it doesn’t have to be  just a pipe-dream. It is possible to attract ideal clients without as much difficulty as you might think. You just have to know what you are doing. There are some secrets, it’s not magic, but they sure work like magic. And the reason they work is because they tap into what is very natural for all people, emotions. (Ok, there’s the rare sociopath, but hopefully that’s not your target market anyway!) Too often when trying to connect with ideal clients, entrepreneurs speak to their prospects’ heads instead of to their hearts. And while there certainly is a time to be logical and straightforward, it is not in the attraction phase of a client relationship. Think about it, when you are considering whether or not to […]
October 10, 2013

How Well Do You Know Your Ideal Clients?

We all want thriving businesses, and in order to do so, there is one main thing you need. Clients! However, you don’t want just any clients. You want those ideal, juicy clients. The ones with whom you feel energized every time you engage with them. The clients who love you and your services and are happy to pay your fees because they recognize the value you bring. So who exactly is this ideal client? It’s YOU! More than likely you got into business because you felt a calling to either help people or create something that would meet a need or desire in the marketplace. And more than likely, you also chose your business based on a need or desire you have or had in the not too distant past. Not always, but very often,
October 1, 2013

You Gotta Connect!

In order to grow your business, there is one simple fact. You have to connect with people. No matter what you are selling, 100 times out of 100, you are ultimately selling to another person.@HeatherPoduska (Tweet this) And in order to sell to a lot of people you have to get in front of a lot of people. Which means whether you are speaking to a group or attending a networking event, you’ve got to get your people chops in order. It’s not always easy or comfortable to engage with strangers, but you have to learn how to do it. All business is built on relationships and the better relationship you have with your audience, the easier it will be to sell your services. This does not mean, of course, to go out with the intent of buttering up prospects for the sole person of selling to them. However, it does mean you should be trying to establish genuine connections with those you meet on the journey of entrepreneurship. Not only does it make good business sense to establish positive relationships,
September 18, 2013

Looking For More Referrals?

If you want to find a new doctor or a great hair stylist, how do you know where to look? Most of us ask our friends, families and colleagues for referrals. The person referred may not even be the best in their field, but because the reference came from a personal connection, we are way more likely to give them a try. Obviously, personal referrals are very powerful which is why as entrepreneurs we are always trying to figure out how to get more of them. Here are  few tips to better your chances of getting more and better referrals from your peeps.
August 21, 2013

The Problem With Thinking Outside The Box

Want to know how to turn your pretty good brand into something really special? You need to shake it up, think outside the box. At least that’s what everyone says. But what if everyone is wrong? What if everything you needed to be spectacular was right inside your very own box? The problem with thinking outside the box is the whole going outside business. We tend to think we can cherry pick parcels of genius from the ether.  The truth is, when we reach out and away, we move away from the very things that could set us apart. In an effort to expand our brand appeal we actually dilute its  potency. Of course, we find inspiration outside of ourselves, however,
August 1, 2013

Is Your Brand Talkin’ To Me?

I recently visited a marketing website with a welcome video on the home page. Naturally, I clicked on it and was excited to hear what this particular guru had to say. However, what happened next really disappointed me. It wasn’t that the content was uninteresting or even that the person talking wasn’t engaging, it was that the star of the video was not looking at me! Instead, the video was shot in profile and done interview-style which made it seem like some sort of documentary. Now I’m sure it’s suppose to look more modern and maybe there’s even research to prove how effective it is to shoot video in this way. However, the effect it had on me was to make me feel left out. It was like I was eavesdropping on someone else’s conversation. You know who I want the expert to be addressing?… Me. I want to feel like they are speaking directly to me, empathizing with my pain and offering the exact solution I am desperate to find. Whether you are using video or not, your audience should feel like
July 24, 2013

How to Attract Better Clients

Don’t you wish you had a practice full of wonderfully juicy clients? You know the kind of the clients who get you? The kind of clients who VALUE your services? The kind of clients who are willing to shell out the big bucks for your high-end programs? We all love it when those ideal clients find their way to our door, but that’s not always the case. You may find yourself attracting clients that just don’t ring your bell. Maybe the services they are looking for are not your favorite ones to offer. Or they are the kind of clients that complain about your prices. Or maybe they are just fine clients, but there’s something about their energy that leaves you feeling a little drained after each session. Do you recognize any of those scenarios? Do they happen more often than you’d care to admit? Working with so-so clients can make you feel pretty frustrated. What’s wrong with them? Why don’t they see if they just got on board, they’d start to see the results you know you can deliver? Well, here’s a news flash…