This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]
Perfect gets a bad rap. I know it’s important in many aspects of life NOT to aim for perfection. We can’t have perfect bodies, although I think David Beckham makes a pretty good case:) We rarely get perfect hair…actually I think the entire 80’s makes my point there. However…I think you can find the perfect mate. I’m not suggesting people are perfect, we know they are not. Hmmm, again Beckham comes to mind… Wait, I’m getting off track. What I am suggesting, however, is there are perfect matches. There are just right fits. One person’s bundle of talents, gifts and neurosis may be the exact right compliment to someone else’s crazy puzzle. And the same is true about perfect clients So many entrepreneurs struggle to find ideal clients. They get a lot of tire-kickers or people who make them feel insecure about their value. Or they get folks who are not really motivated to do the work and it leaves them feeling deflated and frustrated. It doesn’t have to be that way. It is possible to attract perfect clients. It just feels hard because we tend not to do the work needed to put our high-frequency attraction signals out so the right […]
Hey, whad’ya think of this blog title? Pretty slammin, huh? I hope it captured your attention! What do you think of these little guys? “7 Steps to Grow Your Business” Yawn… “7 Easy Steps to Increase Your Revenue” Better… “7 Sexy Secrets to Create an Irresistible Brand to Explode Your Profits” Cha-Ching! The last thing you want to do is bore your audience. There is already enough boredom in the world. Taxes and treadmills pop to mind. How long do you think your audience will stick around if you come across as an entrepreneurial Eor? You have to spice things up to keep the love alive. And not just in your sales titles, but in everything from how to package your services to how to write your newsletter. You may think being creative is nice, but not really necessary to your success. You work hard, you’re smart, so what if you’re not the next Picasso or Steve Jobs? Wait a minute, that Steve Jobs guy did pretty well. Being creative in your business gives you superior products and can enhance your productivity. It certainly makes things more fun and interesting for you. And most importantly it allows you to stand […]
Almost every business owner I know wants the same thing, a roster full of ideal clients. Sounds great, doesn’t it? Just imagine looking at your client list and loving every name on it because not only are they all totally awesome people, but because these awesome people recognize and value the service or products you provide and are willing to pay your fees. Now that would be pretty cool. Well, it doesn’t have to be just a pipe-dream. It is possible to attract ideal clients without as much difficulty as you might think. You just have to know what you are doing. There are some secrets, it’s not magic, but they sure work like magic. And the reason they work is because they tap into what is very natural for all people, emotions. (Ok, there’s the rare sociopath, but hopefully that’s not your target market anyway!) Too often when trying to connect with ideal clients, entrepreneurs speak to their prospects’ heads instead of to their hearts. And while there certainly is a time to be logical and straightforward, it is not in the attraction phase of a client relationship. Think about it, when you are considering whether or not to […]
The number one complaint I hear entrepreneurs make is about their inability to attract ideal clients. They just don’t know what to say to make potential clients pay attention. They know they are good at what they do, but they just can’t seem to pique anyone’s interest let alone convert leads. If this sounds like you, you are probably really frustrated. You may not be sure what you are doing wrong or what to change. I’ve been to a lot of networking events lately and I’ve had the chance to hear a lot of elevator pitches, some of them good, but most I honestly can’t remember. Why is it that some people are able to immediately captivate their audience and others are totally forgettable?
If you want to find a new doctor or a great hair stylist, how do you know where to look? Most of us ask our friends, families and colleagues for referrals. The person referred may not even be the best in their field, but because the reference came from a personal connection, we are way more likely to give them a try. Obviously, personal referrals are very powerful which is why as entrepreneurs we are always trying to figure out how to get more of them. Here are few tips to better your chances of getting more and better referrals from your peeps.
I recently visited a marketing website with a welcome video on the home page. Naturally, I clicked on it and was excited to hear what this particular guru had to say. However, what happened next really disappointed me. It wasn’t that the content was uninteresting or even that the person talking wasn’t engaging, it was that the star of the video was not looking at me! Instead, the video was shot in profile and done interview-style which made it seem like some sort of documentary. Now I’m sure it’s suppose to look more modern and maybe there’s even research to prove how effective it is to shoot video in this way. However, the effect it had on me was to make me feel left out. It was like I was eavesdropping on someone else’s conversation. You know who I want the expert to be addressing?… Me. I want to feel like they are speaking directly to me, empathizing with my pain and offering the exact solution I am desperate to find. Whether you are using video or not, your audience should feel like
Don’t you wish you had a practice full of wonderfully juicy clients? You know the kind of the clients who get you? The kind of clients who VALUE your services? The kind of clients who are willing to shell out the big bucks for your high-end programs? We all love it when those ideal clients find their way to our door, but that’s not always the case. You may find yourself attracting clients that just don’t ring your bell. Maybe the services they are looking for are not your favorite ones to offer. Or they are the kind of clients that complain about your prices. Or maybe they are just fine clients, but there’s something about their energy that leaves you feeling a little drained after each session. Do you recognize any of those scenarios? Do they happen more often than you’d care to admit? Working with so-so clients can make you feel pretty frustrated. What’s wrong with them? Why don’t they see if they just got on board, they’d start to see the results you know you can deliver? Well, here’s a news flash…