Careful Packaging

July 2, 2016

Is Your Business Organized For Profits?

I’ll admit it, I’m a bit of a neat freak. Personally, I know it makes me feel calmer and more clear headed when I walk into a space that’s clean and tidy. There is also a lot of research to back up the physical and psychological benefits of keeping things organized. Here are just a few… You reduce stress. You are happier. You eat better. You have better relationships. You are more productive. You sleep better. You even reduce your risk of heart attack! However, there are also important financial reasons to being organized, especially in your business. When you have systems and structures in place, you create space, ease and flow for money to come into your life. Think about the physical space of your office. If it’s a mess, your mind is distracted every time your eyes fall on something that isn’t pertinent to your priorities. Distraction equals lost time, mental focus and creativity. How are you going to create the next amazing project if every time you walk in your office, you see piles of unfinished tasks. If you work online to any degree and even if you don’t, you also have to think about the flow of your business model. Is it […]
August 11, 2015

The Importance Of Intentional Personal Branding

Don’t look now, but your brand is following you. When most people hear the word brand it conjures up names like Nike, Apple or Coca-Cola, but brands are not just for corporations. They are for people too and not only for the likes of Oprah or Kim Kardashian. Each one of us has our own unique brand. For all we hear about brands, however, a lot of people are still not totally clear on what a personal brand is or why it’s important. Don’t be fooled, your personal brand is critical if you want to create a fulfilling career. It doesn’t matter if you are an entrepreneur, a corporate executive or a government employee; personal brand management is one of the most important jobs you have on your journey to success. So what exactly is a personal brand? In short, it is your reputation. Your brand is comprised of everything about you, your expertise, personality, work ethic, the way you dress and even the way you communicate. Basically, it’s everything you put out into the world that represents who you are. However, that’s only half of the equation. The other half is the perception of you held in the minds […]
July 13, 2015

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!) Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice. We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good. The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic. I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood […]
June 26, 2015

Structured For Profits

We all love the relaxed vibe of summer. We don’t have to rush everywhere. There’s no homework to get done, no carpooling to coordinate. Our schedules are less strict and life is easy-breezy. As much as we love the laid-back feel of summer, however, we still need structure in our business. A lot of us bristle at the idea of structure and organization because it feels rigid and constraining, but structure actually allows for massive creativity and improvisation. We often think of great artists as being spontaneous, riffing on sparks of inspiration. The truth is, talent must be cultivated first, brush strokes perfected, scales mastered before true freedom of expression is possible. You must learn the alphabet before you can write poetry. Learn the rules like a pro so you can break them like an artist.–Pablo Picasso Think of a dam, it is put in place to harness the power of the water. It captures and leverages the flow of the current. Your personal energy needs to have direction as well. As entrepreneurs we have so many ideas, ideas for products, programs, partnerships, but what we don’t have is a PROCESS. You can have the greatest idea in the world, […]
April 10, 2012

Is your Brand a Brown Box or a Thoughtful Gift?

Content is king, right? That’s what we are told over and over again. While I believe you need to have quality services and products to offer your clients, I don’t believe great content is a panacea for drawing in and converting eager clients. Substantive content is vital to building a valuable and trustworthy brand, however, it isn’t necessarily what is going to grab the attention of your audience.  What you need to go along with your relevant content is enticing packaging. There, I’ve said it. You can all start throwing your tomatoes now. I know for many people the idea of glorifying packaging is exactly what they dislike about marketing. They feel it devalues the core of the message or product they are creating and selling. As consumers we sometimes