Do you ever have trouble figuring out just how to express your brand? I try to give you lots of strategies, but sometimes I wonder if I’ve done enough to help you find YOU. Because that’s what it’s all about. It’s not about twisting yourself a thousand different ways to see where you can sqqqqeeeeeezzzzeeee yourself into the market. There’s no need for squeezing, tweaking perhaps, but no squeezing. In fact, if you have a good handle on your brand voice, there’s little need to pay much attention to the market any…………………………Are you with me?…………….(crickets chirping….)………………………(“Are you out of your mind, Heather!!!!!! Of COURSE, I have to pay attention to the market.”) Actually, you don’t. You don’t have to know what Liesl, Friedrich, Louisa, Kurt, Briggitta, Marta or even Gretl are doing. You just need to focus on YOU and YOUR AUDIENCE. If you expend copious amounts of energy looking to the left and right, you are NOT spending time doing the deep work you you need to to create a truly epic brand. I have to admit, it takes guts of iron and a strong commitment to listen to what your authentic is saying, but there is no other way. It’s way […]
Have you ever heard the phrase, “Do what you love and the money will follow?” I used to think that was a sweet, albeit unrealistic saying. I mean, I was an opera singer for goodness sake. I poured my whole heart and soul into it and never made any real money. Admittedly, I never made it to the Met and perhaps if I had had more artistic success, I would be singing a different tune right now. (Sorry, couldn’t resist that one….) However, what I’ve come to realize is, doing what you love truly IS the path to joy and abundance. The trick is, most of us are not completely dialed in to what we want and perhaps more importantly WHY we want it. Even though I passionately love, love, love singing (I mean I really love it), when I was younger, my singing meant something very different to me. It meant a way out. There’s’ no way at the age for 20 I could have told you from what exactly I was trying to escape. I just knew I thought singing was going to be my ticket to happiness. Here’s what I thought singing would do for me…. -give […]
Life stinks and then you die. Sadly, that’s what a lot of people think. Even if they don’t think it, they certainly act that way. Why are so many people miserable? Maybe you’re thinking “That’s not me, I’m not miserable.” That’s great, but can you honestly say you have a deep sense of peace, calm and contentment? If so, give me a call and we can hang out on my deck together. Unfortunately, that’s not how most people feel on a regular basis. What does this have to do with branding?… Everything!
“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story. As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on… This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la! Passion is the fuel for all great endeavors@HeatherPoduska (tweet this) Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive. Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can […]
The other day I was watching America’s Test Kitchen where they were making the most delicious pasta dish with pork and mushrooms. My mouth was watering. What made the dish look so delectable was the steps they took to finish the sauce. First, they ground the pork and made it into a patty. Then they cooked the patty like a hamburger to crisp up the outside, but left the middle very pink and soft. To finish cooking the meat they chopped up the patty and added cream to the pan which soaked up the drippings from the frying process. Yummm!! You could tell it was going to taste amazing, nothing like my Wednesday night pasta of ground turkey and a jar of Ragu. No, their sauce was rich and interesting. The textures varied and the flavor deep. I’m sure if you tried it, you wouldn’t want the experience to end. Strangely enough, the sauce got me thinking about branding…. In order to create a clear, strong brand it is very important to narrow your focus. If you try to be too many things to too many people you can’t carve out a unique niche and therefore, waste a lot of time, money […]
The other day I was at the mall with my daughter to get her first pair of Uggs. When you’re 13, it’s part of the uniform. While we were shopping around, I noticed some music playing in the background. I knew I recognized the tune, but I just couldn’t figure out the song. Finally, it hit me. It was a Katy Perry song. The reason I didn’t recognize it at first was because it was essentially elevator music. The song was so watered down, I wasn’t able to connect it to the original. Katy Perry may not be the edgiest artist out there, but she’s certainly no Frank Sinatra, may Blue Eyes rest in peace. Katy Perry is a young, hip, relevant and kind of kooky pop star. Every characteristic of the music I know to be hers was stripped away and shoved through some kind of musical sanitation process to create the new boring, unoffensive version. Snoresville…..zzzzzzzzzzzzzzz…. Unfortunately, too many entrepreneurs do the same thing with their brands. In an effort to appeal to the masses, they siphon off the qualities that would in fact, make them unique and stand out. As a result, their brands become background noise. We […]
I heard a really interesting interview recently with Oprah and the comedian, Kevin Hart, where they were talking about success. Now clearly both Oprah and Kevin Hart are already successful, to the tune of a billion dollars, thank you very much. Oprah asked Kevin if he felt successful and he said, “Yes, of course, but there’s always something more.” More? More than $25 Million? More than $1 Billion?? Actually, yes. Kevin and Oprah both agreed each one of us is always aiming for the next highest expression of ourselves. Wow, that is awesome. THAT is creativity. THAT is BRANDING! It doesn’t matter if you are making $100,000 or $10,000,000. We are all human beings. We are all reaching for the next thing. The problem is many of us don’t know what that next thing is. And the reason we don’t know is because we are looking for external answers. The answer to our greatest success comes from knowing ourselves. When we understand what we value, what our passions are, what our vision for the world is, then the pieces start to fall in place. There is no guessing. Instead, there is an inner compass that guides our path, that makes […]
Hey, whad’ya think of this blog title? Pretty slammin, huh? I hope it captured your attention! What do you think of these little guys? “7 Steps to Grow Your Business” Yawn… “7 Easy Steps to Increase Your Revenue” Better… “7 Sexy Secrets to Create an Irresistible Brand to Explode Your Profits” Cha-Ching! The last thing you want to do is bore your audience. There is already enough boredom in the world. Taxes and treadmills pop to mind. How long do you think your audience will stick around if you come across as an entrepreneurial Eor? You have to spice things up to keep the love alive. And not just in your sales titles, but in everything from how to package your services to how to write your newsletter. You may think being creative is nice, but not really necessary to your success. You work hard, you’re smart, so what if you’re not the next Picasso or Steve Jobs? Wait a minute, that Steve Jobs guy did pretty well. Being creative in your business gives you superior products and can enhance your productivity. It certainly makes things more fun and interesting for you. And most importantly it allows you to stand […]