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September 25, 2014

What makes your knees wobble?

Perfect gets a bad rap. I know it’s important in many aspects of life NOT to aim for perfection. We can’t have perfect bodies, although I think David Beckham makes a pretty good case:) We rarely get perfect hair…actually I think the entire 80’s makes my point there. However…I think you can find the perfect mate. I’m not suggesting people are perfect, we know they are not. Hmmm, again Beckham comes to mind… Wait, I’m getting off track. What I am suggesting, however, is there are perfect matches. There are just right fits. One person’s bundle of talents, gifts and neurosis may be the exact right compliment to someone else’s crazy puzzle. And the same is true about perfect clients So many entrepreneurs struggle to find ideal clients. They get a lot of tire-kickers or people who make them feel insecure about their value. Or they get folks who are not really motivated to do the work and it leaves them feeling deflated and frustrated. It doesn’t have to be that way. It is possible to attract perfect clients. It just feels hard because we tend not to do the work needed to put our high-frequency attraction signals out so the right […]
September 7, 2014

My New Least Favorite Word

I have heard something a lot recently that has started to really bother me. It’s not a phrase or even a sentence. It’s one little tiny word. But this one little, tiny word has a huge impact. The word is “just.” “Just” has become my new least favorite word. I don’t mean in the “It is just and right to have laws” kind of way. I mean in the “Oh, I’ll just do…” It seems to be in the air a lot lately. Here are some of the ways I’ve heard it: “My sister-in-law’s brother is a photographer, I’ll just wait until the next time he’s in town and have him take some shots for me. “I know I need help with this, but I’m just going to see if I can do it myself first.” “Why don’t we just find someone who will volunteer to do the work.” “Why don’t you just hire her and see how it goes.” Ugh, ugh and double ugh! When we say “just” we are essentially saying we know there is something better available, but we are choosing not to try to attain it. We are letting ourselves off the hook and settling.   Why, […]
August 7, 2014

How to Lose a $40,000 Deal in 10 Seconds.

How awesome would it be to have a client walk in your door ready to lay out $40,000 for your product or service?Now imagine how bad it would feel to lose that same client within seconds. That’s exactly what happened to several car salesmen last weekend. Our family is in the market for a new car. We’ve had the same mini-van for the past 9 years. Even though I’m a little nostalgic about getting rid of the car we brought our babies home in, I’m pretty psyched to be getting something that doesn’t have gummy bears lodged in the seats. For me, part of the fun of getting a new car is doing the research. I love watching the sleek marketing videos, imaging what it would be like to zip down the road in one of those shiny new rides.  My kids are a little bit older now, so maybe we can get away with something besides a mini-van. Maybe… Whatever we end up with, I want to be wowed. If it’s a mini-van, I want it to be decked-out so I don’t feel so much like Mommy-from-the-Block. Don’t get me wrong, I love being a mom. I just wish there […]
July 29, 2014

How to avoid repelling high-paying clients

Last weekend my beautiful niece who just graduated from film school came up from New York to help me shoot video for a project I am creating. We had so much fun running around Boston shooting in different locations. I had been looking forward to doing this for weeks, but in the time leading up to the shoot I had gotten very busy. I knew I needed to do a lot of prep so I wouldn’t waste time once we started, but I had just been so slammed that some things had fallen through the cracks. I found myself scrambling the night before to write the script. Funny enough, I thought I really nailed it. Hey, maybe pressure is really the best editor! Well, not quite… Just to be sure it was a wonderful as I imagined, I read my masterpiece to my husband for some feedback. I know, I know, asking a spouse for constructive criticism is not always the best idea, but Mr. P is usually pretty good about it. And I know he wants me to succeed, so I was anxious to hear his thoughts. Of course, I thought he might tweak a word here or there, […]
July 24, 2014

What are you waiting for?

When I was a kid, my mom had this very cool pink pajama set. It had palazzo bottoms and a filmy top a la “I dream of Jeannie.” You can imagine,  as a girlie girl, I used to love putting that thing on and playing all kinds of make-believe. Even though it wasn’t something my mom really ever wore, I still always had to ask permission to play with it. Because it wasn’t something I could grab on a whim, I would covet that pinkalicious guise. It would make me sad or even angry that my mom was keeping it from me. After all, if she knew how wonderful it made me feel, why wouldn’t she just give it to me? I guess maybe she imagined wearing it to some cool retro pool party in them there hills of northern Wisconsin. Don’t you just hate it when you have to wait for what you want? Or worse yet, when you have to ask someone one else to give you something you crave? I know, I sure do. I hate it. I hate the feeling of being at the mercy of someone else’s judgment. As kids, we need to have our parents […]
July 17, 2014

Tips for Making Better Follow-Up Calls

Uggggg…… Double uggg……. I did something really stupid.  I could kick myself. I KNOW better, but I did it anyway. Why? Because I was tired and feeling lazy, pure and simple. So what what this horrible mistake?… I didn’t prepare properly for a follow-up sales call. I had a follow-up call scheduled on my calendar with someone I had talked to about a while back. They were not ready to move forward then, but were really interested in working with me and had asked me to follow-up with them. We picked a time to reconnect and I diligently put the date on my schedule and then went about my day. In the weeks that passed, I traveled a lot and was preoccupied with family and having fun on vacation. I kept up with email and took care of small business issues, but for the most part, did not have my mind entrenched in my business. When I got back, of course, I jumped back in and started getting caught up. I love what I do, so it was fun for me to get back in the groove. I was excited to start writing again and most of all connect with clients […]
July 9, 2014

How to Build a Power Voice

Have you ever been to a really good concert? You know the kind where the singer makes you literally soon? I sure have, only instead of a concert, it was at the opera. When I was singing professionally, I would often be onstage with phenomenal singers with extremely powerful voices. I remember a production when someone dared the lead tenor to hold the high note as long as he could at the end of his aria. He actually kept singing as he exited off the stage, down a flight of steps and into his dressing room still holding that same note. The conductor was furious, but we singers thought it was awesome. Imagine the strength it takes to send your voice over an orchestra to the back of the hall. As entrepreneurs we need to have powerful voices as well if we want to be heard above the noise and reach our audiences.  But we are an impatient bunch. We want yummy clients now. We want a book deal yesterday. We want to be invited to speak on big stages and host tv shows next week, right? Unfortunately, it doesn’t happen that way. In order to project a super powerful […]
June 20, 2014

Would you like a pool by the ocean?

Just imagine waking up to see a beautiful pink and purple sunrise glistening over the ocean as soft waves brush the shore. That was my view last week when I was in Fort Lauderdale for a business conference. I was staying at the Trump Towel and spent my mornings doing yoga in the pool. It was bliss. Wouldn’t it be nice to wake up every morning and do yoga ocean side in your own pool? Believe me, it would be:) Does it sound like a pipe dream to you? Hmmm, why is that? Why does having your own oceanside pool equipped with a private yoga instructor sound like an impossible dream? Is it because we think of it as an expensive luxury? If that’s what you thought, I want to share a little insight that has shifted my mindset around dreaming big.
June 9, 2014

5 Smokin’ Hot Tips to Insanely Increase Your Creativity

Hey, whad’ya think of this blog title? Pretty slammin, huh? I hope it captured your attention! What do you think of these little guys? “7 Steps to Grow Your Business” Yawn… “7 Easy Steps to Increase Your Revenue” Better… “7  Sexy Secrets to Create an Irresistible Brand to Explode Your Profits” Cha-Ching! The last thing you want to do is bore your audience. There is already enough boredom in the world. Taxes and treadmills pop to mind. How long do you think your audience will stick around if you come across as an entrepreneurial Eor? You have to spice things up to keep the love alive. And not just in your sales titles, but in everything from how to package your services to how to write your newsletter. You may think being creative is nice, but not really necessary to your success. You work hard, you’re smart, so what if you’re not the next Picasso or Steve Jobs? Wait a minute, that Steve Jobs guy did pretty well. Being creative in your business gives you superior products and can enhance your productivity. It certainly makes things more fun and interesting for you. And most importantly it allows you to stand […]
June 4, 2014

Who do you want to be when you grow up?

What did you dream of becoming when you were little? I wanted to be an Olympic gymnast. Then I wanted to be a pastor’s wife, because my pastor’s wife was beautiful and an excellent musician. In high school, my dreamed changed to wanting to be on the Olympic volleyball team. At 5’7″ I don’t think there was much hope for winning gold on the balance beam… How did your dreams change over time? In college, I started as a double-major in music and poli-sci and was determined to be a politician. And then in grad school my attention focused on making it to the Metropolitan Opera. Did any of these dreams come true? Well, yes and no. Did I go on to be an Olympic athlete? No, but I did play competitive volleyball for many years and I have sung for thousands of people. Our dreams and passions are indicators of what we want out of life. Depending on where we are in the moment, our brains come up with visions of how those urges might be fulfilled. For instance,