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March 5, 2015

How to Survive A Personal Earthquake

Have you ever had one of those phases in your life when you feel like the earth is shifting under your feet? Like you are walking the same path, but somehow the ground underneath feels different? Actually, instead of walking on a clear path, if feels more like trudging through mud. That is the kind of year I have been having… I don’t know, maybe it’s the massive amounts of snow we’ve had in New England, or maybe it’s just the winter of my discontent, but it feels like there has something hibernating inside my heart for along time and now it is trying to wake up. It just hasn’t made its way to the surface yet. It’s like one of the dreams you have when you know you are dreaming, but you still can’t bring yourself to full consciousness. Ah, and there it is, consciousness. Wouldn’t life be awesome if everything we wanted or needed was immediately obvious and ready at our beckon call? There are powerful manifesters out there who might argue, but for the most part life doesn’t work that way. Instead, it’s like the blessed snow, you know the grass is under there, that in a few […]
February 14, 2015

Love Yourself Rich

I’m in the mood for love…and here’s why. It’s Valentine’s Day, the day for sweethearts and romance, but the real reason I’m in the mood for love is because it’s the best, fastest way to create a truly abundant life. I have found over and over with both myself and my clients the biggest impediment to reaching the next level of success is always linked to some aspect of not  fully loving yourself. It may sound mushy, but there’s just no way you can show up as a magnetic, dynamic force if you are not embracing yourself. You know why? Because human beings are feeling creatures. Our emotions dictate our thoughts and our thoughts dictate our actions, so if we are being critical of ourselves or not honoring who we are, it shows. And where it shows the most is in our results. On the other hand, when you are in alignment with your authenticity, you feel comfortable expressing yourself and enjoy being in your own skin, that shows too. You begin to make major strides toward your big goals. You also experience more confidence, a greater sense of personal power and much more joy. And here’s the kicker, more […]
January 29, 2015

You, a Hot Tub and More Clients…

One of my dear mentors recently posted a very provocative video on YouTube. No make-up, hair undone and filled with raw emotion. It was crazy deep. In all honesty, it made me a little uncomfortable at first, but as I watched, I got completely sucked in. I was not the only one moved. She touched the hearts of THOUSANDS of Facebook friends (read potential buyers) who responded to her post. No special lighting, no polished editing…it was her vulnerability that did it. When you are vulnerable, you allow other people to feel, share and express their own feelings more easily. What was once uncomfortable suddenly becomes tolerable or even preferable creating an ease of being that is priceless. The result is a deeper connection and a deeper level of trust with your audience which is what happened for my mentor. Obviously, her vulnerability struck a chord with a lot of people. And here’s where it gets interesting for your business. Connection is the best, most secure way to profit. If you feel connected to someone, it’s usually because they make you feel a certain way when you are with them. For example, when I saw my mentor’s video with all it’s deep feeling […]
January 9, 2015

Is Your Brand a One-Note-Wonder?

The other day I was watching America’s Test Kitchen where they were making the most delicious pasta dish with pork and mushrooms. My mouth was watering. What made the dish look so delectable was the steps they took to finish the sauce. First, they ground the pork and made it into a patty. Then they cooked the patty like a hamburger to crisp up the outside, but left the middle very pink and soft. To finish cooking the meat they chopped up the patty and added cream to the pan which soaked up the drippings from the frying process. Yummm!! You could tell it was going to taste amazing, nothing like my Wednesday night pasta of ground turkey and a jar of Ragu. No, their sauce was rich and interesting. The textures varied and the flavor deep. I’m sure if you tried it, you wouldn’t want the experience to end.  Strangely enough, the sauce got me thinking about branding…. In order to create a clear, strong brand it is very important to narrow your focus. If you try to be too many things to too many people you can’t carve out a unique niche and therefore, waste a lot of time, money […]
December 31, 2014

15 Actions To Blow 2015 Out Of The Water

Every year we try to do better than the last, at least if you are a success-driven entrepreneur like me. Below are my best tips for moving towards your goals in 2015 with joy and ease. One quick note, all these steps are based on the bedrock of having healthy, nurturing relationships so be sure you prioritize your love lines as you start the new year. Here we go… 15 Actions to Blow 2015 Out of the Water: 1. Decide what you want and put it in writing. 2. Exercise hard and get your sleep. (and of course, eat good food to fuel your energy) 3. Find an accountability buddy. 4. Put deadlines in your calendar for the entire year NOW. 5. Schedule your down time. 6. Find good help to support your home life. 7. Join a high-level mastermind. 8. Set specific financial goals. 9. Make a list of the least money generating activities you did last year and stop doing them. 10. Make a list of the top 3 money generating things you did last year and triple your effort in those areas. 11. Find or deepen a positive creative pursuit. 12. Connect to at least 3 new people […]
December 22, 2014

You’ve got to believe…

Ah the holidays… As much as I moan and groan about the frantic pace of this season, there always comes a wonderful moment that makes it all worth while. It usually happens when the kids are home playing games, Christmas music is playing and I’m making cookies. I get a warm, fuzzy feeling. It’s the feeling we all long for around this time of year, something magical. Who knows, maybe it’s an illusion. Maybe I am kidding myself into thinking life is grand when really I have just fallen into a candy-coated haze that is blinding me to harsh reality, but I don’t think so. I know I worked hard to achieve this moment. The tinsel didn’t hang itself. I did it and now we get to enjoy it. Sometimes it can feel frantic in our businesses too. We worry we’ll never see the light at the end of the tunnel and wonder if what we’re striving for is an unattainable fantasy. Is all the hard work even worth it? It is worth it. The sugar-plum ending is possible, but you’ve got to believe, Virginia. You’ve got to BELIEVE! Most of us stop short of our dreams because we lose faith. Things get difficult, we hit a rough patch and start to doubt ourselves. We don’t see results right away and […]
December 11, 2014

Come out, come out wherever you are…

I had a very interesting experience recently. I was on the treadmill, my altar of choice, getting into my zen mode when “Shazammmm!” I had an awesome idea. I was going to create a truth-or-dare type business game, a no-lose, profitable venture for anyone who was willing to play. But I was struggling with how to word the copy. How exactly do you sound both high-end, dead-serious and playful all at the same time? Fast forward to the shower… Kapow! Inspiration strikes again. I will make it like a carnival game, but with a $100,000 proposition. Yes, yes, this will be fun! Hmmm, can I really do this? Am I sure this is the right tone? Better test it out… “Hey, guys, what do you think of this? Too bold?” The feedback I got was crazy divided. One person said I was hiding behind a clown mask, another said, “Right on! This is awesome!” Ok, now what? Who else can I ask… “Hey, Hubby, what do you think of this copy?” (Just the position in which most husbands like to be put.) “Oh, I’m wonderful you say? Phew… thanks Honey.” I wasn’t really looking for feedback, I was looking for […]
November 29, 2014

The Hills Are Alive With The Sound Of Money

Last weekend I went to a fabulous children’s production of the Sound of Music in my town. The costumes and sets were great and the kids sang their little hearts out. As a mom and a community member I really enjoyed the show. However, as a singer with a critical ear, I also thought there were some really talented kids up on stage, in particular the girl who played Maria. Her voice was clear and had a pretty, youthful vibrato. And the ease with which she played her character really impressed me. I thought she could actually make a go of it on Broadway someday if she worked hard. Of course, very few people ever make it on Broadway, and a lot of musical hearts have been broken trying, but there is so much to be gained from learning how to perform on stage, not the least of which is MONEY!  I’m not talking about getting paid to sing, although that is lovely, I’m talking about the ROI you get in your non-musical career from learning how to get comfortable in front an audience. After all, what is marketing? It’s performing. It’s presenting yourself to the world, telling your story, […]
October 26, 2014

Is Your Brand Playing Elevator Music?

The other day I was at the mall with my daughter to get her first pair of Uggs. When you’re 13, it’s part of the uniform. While we were shopping around, I noticed some music playing in the background. I knew I recognized the tune, but I just couldn’t figure out the song. Finally, it hit me. It was a Katy Perry song. The reason I didn’t recognize it at first was because it was essentially elevator music. The song was so watered down, I wasn’t able to connect it to the original. Katy Perry may not be the edgiest artist out there, but she’s certainly no Frank Sinatra, may Blue Eyes rest in peace. Katy Perry is a young, hip, relevant and kind of kooky pop star. Every characteristic of the music I know to be hers was stripped away and shoved through some kind of musical sanitation process to create the new boring, unoffensive version. Snoresville…..zzzzzzzzzzzzzzz…. Unfortunately, too many entrepreneurs do the same thing with their brands. In an effort to appeal to the masses, they siphon off the qualities that would in fact, make them unique and stand out. As a result, their brands become background noise. We […]
October 14, 2014

Are You Satisfied?

I heard a really interesting interview recently with Oprah and the comedian, Kevin Hart, where they were talking about success. Now clearly both Oprah and Kevin Hart are already successful, to the tune of a billion dollars, thank you very much. Oprah asked Kevin if he felt successful and he said, “Yes, of course, but there’s always something more.” More? More than $25 Million? More than $1 Billion?? Actually, yes. Kevin and Oprah both agreed each one of us is always aiming for the next highest expression of ourselves. Wow, that is awesome. THAT is creativity. THAT is BRANDING! It doesn’t matter if you are making $100,000 or $10,000,000. We are all human beings. We are all reaching for the next thing. The problem is many of us don’t know what that next thing is. And the reason we don’t know is because we are looking for external  answers. The answer to our greatest success comes from knowing ourselves. When we understand what we value, what our passions are, what our vision for the world is, then the pieces start to fall in place. There is no guessing. Instead, there is an inner compass that guides our path, that makes […]