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September 10, 2015

How Not To Die A Miserable Wretch

Life stinks and then you die. Sadly, that’s what a lot of people think. Even if they don’t think it, they certainly act that way. Why are so many people miserable? Maybe you’re thinking “That’s not me, I’m not miserable.” That’s great, but can you honestly say you have a deep sense of peace, calm and contentment? If so, give me a call and we can hang out on my deck together. Unfortunately, that’s not how most people feel on a regular basis. What does this have to do with branding?… Everything!
August 12, 2015

How To Overcome Detours In Your Business

Road Closed…Under Construction…Detour… Every single time I get in the car these days, I hit a road block, literally. In my town alone there must be 4 different road work projects going on. I know it’s summer and in New England that’s the time you work on roads. I get it, but I hate it. More than once this week I was late. I had to call in a mommy favor to have someone make sure my daughter wasn’t stranded at camp because I hit a detour and was stuck in gridlock. Rrrrrr… It’s such an awful feeling to be trapped. You really feel helpless. A car to the front, one behind and it’s 90 degrees outside. Something’s going to blow! Thank goodness for street savvy and GPS. For the most part, you don’t have to stay stuck, you can usually find a way around. It might take longer, but at least you are in motion again and more importantly, you regain a sense of control. In building your business there are bound to be times when things get in the way of your progress. It can be a small thing, like accidentally deleting a post you’ve been working on or […]
August 11, 2015

The Importance Of Intentional Personal Branding

Don’t look now, but your brand is following you. When most people hear the word brand it conjures up names like Nike, Apple or Coca-Cola, but brands are not just for corporations. They are for people too and not only for the likes of Oprah or Kim Kardashian. Each one of us has our own unique brand. For all we hear about brands, however, a lot of people are still not totally clear on what a personal brand is or why it’s important. Don’t be fooled, your personal brand is critical if you want to create a fulfilling career. It doesn’t matter if you are an entrepreneur, a corporate executive or a government employee; personal brand management is one of the most important jobs you have on your journey to success. So what exactly is a personal brand? In short, it is your reputation. Your brand is comprised of everything about you, your expertise, personality, work ethic, the way you dress and even the way you communicate. Basically, it’s everything you put out into the world that represents who you are. However, that’s only half of the equation. The other half is the perception of you held in the minds […]
July 25, 2015

I Thought I Was Doing Great…And Then I Learned How To Sell

When I first started my business, I wasn’t sure how to market. I had just finished my training as a certified brand strategist and I thought, “Awesome, I’m ready to roll.” The only problem was I had NO idea how to get clients, none. When I was singing, I would audition for shows and the company sold the tickets. All I had to do was show up, look pretty and nail the high notes. If I was going succeed in business, I knew I had a lot of learning to do so I began my entrepreneurial education. Along the way, I heard about speaking to grow your audience and I thought, “Perfect, this will be a piece of cake. I know how to work a room, I’ve sung for thousands of people.” But I quickly realized, I still know what I was doing. What was I suppose to talk about? What exactly was my topic? I knew about branding, I knew about image consulting and I was very enthusiastic, but I had no clue how to structure a talk to sell a room. Not wanting to give up, I created something I thought was informative and interesting and hit the […]
July 13, 2015

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!) Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice. We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good. The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic. I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood […]
June 26, 2015

Structured For Profits

We all love the relaxed vibe of summer. We don’t have to rush everywhere. There’s no homework to get done, no carpooling to coordinate. Our schedules are less strict and life is easy-breezy. As much as we love the laid-back feel of summer, however, we still need structure in our business. A lot of us bristle at the idea of structure and organization because it feels rigid and constraining, but structure actually allows for massive creativity and improvisation. We often think of great artists as being spontaneous, riffing on sparks of inspiration. The truth is, talent must be cultivated first, brush strokes perfected, scales mastered before true freedom of expression is possible. You must learn the alphabet before you can write poetry. Learn the rules like a pro so you can break them like an artist.–Pablo Picasso Think of a dam, it is put in place to harness the power of the water. It captures and leverages the flow of the current. Your personal energy needs to have direction as well. As entrepreneurs we have so many ideas, ideas for products, programs, partnerships, but what we don’t have is a PROCESS. You can have the greatest idea in the world, […]
June 16, 2015

The Summer Of Desire

“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story. As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on… This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la! Passion is the fuel for all great endeavors@HeatherPoduska (tweet this) Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive. Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can […]
May 19, 2015

Is Your Brand Image Damaging Your Credibility?

At an event I attended recently for my daughter, I was chatting with another parent who is an administrator at a prominent local hospital. Between discussing braces, soccer and upcoming summer plans, we actually got around to talking about non-kid topics. I asked how work was going and he mentioned that he was swamped because in addition to seeing patients, he also was in the process of trying to fill an open position on his staff. When I asked him how it was going, his answer verified something I know to be true… IMAGE MATTERS. This man told me how they had searched and searched for a qualified candidate and he was excited, but also nervous about someone they found that might be great. The candidate had a really good resume and the appropriate experience, but the problem was “she looked pretty disheveled.” Even though he liked her, he was worried the rest of his staff would not go for it based on her appearance. He went on to tell me that he knew the candidate was a busy mom and as a dad he gets how hectic it can be, but this was a reflection of the candidate’s judgement […]
April 8, 2015

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business. During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t. What was it that made one presenter stand out over the others…? It was CHARISMA baby!!! Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing. It is absolutely crucial to create an emotional connection with your audience. You could have the most […]
March 20, 2015

Mind the Gap

I need more clients. How am I going to make more money this year? I’m stuck. Maybe I should try calling myself a success coach instead of a brand strategist or a business coach…wait, what I really am is a healer, but what about the money part… got it, people will really like profit strategist… Gosh, I don’t know. What I do know is everyone else seems to be doing so wwwweellll. What’s wrong with me?????? Have you ever had those feelings? Come on, fess up. If you are an entrepreneur, I’m sure your brain has been flooded with monkey chatter at different times. I know mine sure has. And I know it happens to beginners and veterans alike. “Look at Suzie Q over there, she just crossed the 7-figure line and I’m stuck here at $500K. What wrrroonnggg with me?” Well, the good news is, there’s nothing wrong with you. You are not broken. There is no mortal defect in you make-up. You are just fine. In fact, you are right where you need to be. “Yeah, right. I’m stuck and this sucks. Don’t tell me I’m where I need to be.” Sorry, but it’s true. If you are […]