Learn How To Become A Powerful, Profitable Industry STAR.

February 9, 2017

How To Make A Successful Comeback

In the game of life, you win some and you lose some. It happens to everyone, even the greats. What you may not realize is, winners actually lose waaaayyyyyy more often than losers. Before we go any further, let me clarify what I mean by “loser.” I mean those who quit or throw in the towel before they achieve their goals. If you’re still in the game, you’re a winner in my book. Because the game, whatever your game is, can get pretty rough. Even if you are doing something you love, there will always be challenges and disappointments and some bigger than others. If you’re still trying and committed with an open and hopeful heart, you’re a winner. But still, how do you overcome those bumps in the road? How do jump back up when it feels like you’ve been sucker-punched in the gut? If you don’t mind too terribly much, I’m going to take a play out of Tom Brady’s book. Now love him or hate him, you have to admit the guy’s a winner. Ever hear of a little thing called “Deflate Gate?” Last year Tom Brady was accused of deflating the Super Bowl game balls so […]
January 13, 2017

How To Make Your Dreams Come True

Well, it’s already half way through January. How are you doing with your New Year’s resolutions? Are they still in play, or have they been benched due to lack of performance? If your commitment has slipped a little bit, don’t worry, it’s not too late to get back on course. Before you jump back into the grind, however, you may want to consider WHY you haven’t stuck to the plan. Were your goals overly ambitious or perhaps not exciting enough to keep you motivated? Did you set up your environment to properly support you? Did you create your goals from a place of self-flagellation or from a place of self-love? If you fell off the wagon, either you weren’t sufficiently inspired or you didn’t have a plan in place to achieve your goals. Don’t hate me, but this year I’ve stuck to mine so far! Yup, I’ve radically cleaned up my diet and have been pushing myself harder at the gym. I am also streamlining my business model and I’ve already taken some BIG action steps towards both my profit and visibility goals! I gotta say, it feels really good. The reason I’ve been able to stay resolute this year is because I took the time to sit down to both contemplate […]
July 21, 2016

Why There Is No Need For Cruz Control

I was a little behind the eight ball this week in writing my article, but I’m glad I waited. I want to share a perspective you might find helpful in building a POWERFUL BRAND. It occurred to me watching the Republican convention last night on television. I’m not a die-hard follower of politics, but I like to be informed and it certainly is entertaining and educational to watch the circus of a presidential election. In case you didn’t hear, last night Ted Cruz got booed on stage during his speech because he refused to endorse Trump for president. It was a crazy, bold move. Pretty shocking to every, everyone that is except for Trump. Apparently, Trump had read the transcript the night before and knew what Cruz was going to say. He had the option to ban Cruz from speaking, but that’s not what he did. Instead, he let Cruz take the stage and completely sabotage himself. Now whether you like him or not, whether you think he’s an insane megalomaniac or not, there is something very important to be learned here from what Trump did. He was so secure in his brand, he allowed a hater to take the […]
July 16, 2016

Are You Happy?

Have you ever heard the phrase, “Do what you love and the money will follow?” I used to think that was a sweet, albeit unrealistic saying. I mean, I was an opera singer for goodness sake. I poured my whole heart and soul into it and never made any real money. Admittedly, I never made it to the Met and perhaps if I had had more artistic success, I would be singing a different tune right now. (Sorry, couldn’t resist that one….) However, what I’ve come to realize is, doing what you love truly IS the path to joy and abundance. The trick is, most of us are not completely dialed in to what we want and perhaps more importantly WHY we want it. Even though I passionately love, love, love singing (I mean I really love it), when I was younger, my singing meant something very different to me. It meant a way out. There’s’ no way at the age for 20 I could have told you from what exactly I was trying to escape. I just knew I thought singing was going to be my ticket to happiness. Here’s what I thought singing would do for me…. -give […]
July 6, 2016

What To Do If You Are Asked Not To Sell Anything When You Speak For Business?

You’ve got a great talk and you finally get a chance to try out your speaking chops, there’s only one hitch, you are told you will not be allowed to sell anything. Ugg, such a bummer. What to do, what to do… You always want to weigh your opportunities. Your time and resources are limited, so you want to be choosy about where you spend your energy. There are lots of fish in the speaking sea, so don’t feel like you have to jump at every chance. However, if you are just starting out or if it’s a great opportunity to get in front of ideal clients or industry players, you may still want to move forward. Remember, any time you are speaking to a captive audience, whether live or online, YOU are positioned as the authority. You have an extended amount of time to tell your story, share your expertise, give valuable insights and talk about your business. If you do a good job with your presentation, your audience is going to want to know more. Even if you can’t make an offer, you are still selling. However, the best way to get your audience to take action is […]
July 2, 2016

Is Your Business Organized For Profits?

I’ll admit it, I’m a bit of a neat freak. Personally, I know it makes me feel calmer and more clear headed when I walk into a space that’s clean and tidy. There is also a lot of research to back up the physical and psychological benefits of keeping things organized. Here are just a few… You reduce stress. You are happier. You eat better. You have better relationships. You are more productive. You sleep better. You even reduce your risk of heart attack! However, there are also important financial reasons to being organized, especially in your business. When you have systems and structures in place, you create space, ease and flow for money to come into your life. Think about the physical space of your office. If it’s a mess, your mind is distracted every time your eyes fall on something that isn’t pertinent to your priorities. Distraction equals lost time, mental focus and creativity. How are you going to create the next amazing project if every time you walk in your office, you see piles of unfinished tasks. If you work online to any degree and even if you don’t, you also have to think about the flow of your business model. Is it […]
June 22, 2016

How to Make Your Signature Talk Stand Out

You may have heard speaking is a great way to grow your business and it’s true! Speaking positions you as the expert in front of a group of potentially ideal clients. However, a LOT of entrepreneurs have caught the speaking bug and are vying for the attention and credit cards of the same audience. So how do you stand out and make the audience see YOU as the person to meet their needs? First, have a clear point of view that is unique to you. This will show up as your story, your beliefs and how you communicate what you value. The more you can lean into your authenticity, the more you will separate from the crowd. No matter how many coaches, consultants, CPA’s, lawyers or dog walkers there are out there, there is only one YOU. The more you clearly you can communicate your point of view, the more memorable and impactful you will be. Next, own your place in the market. You need to be bold and find specific ways to differentiate yourself. Highlight what makes you special. Find a way to zig when others are zagging. For example, if everyone in your industry is talking about how […]
June 8, 2016

How to Sell Without Sounding Salesy

One of the biggest reasons entrepreneurs fail to make big profits from their speaking gigs is they don’t know how to sell in a way that feels good to them. As a result, they back away from presenting their offers or even make a clear offer at all which leaves them empty-handed and disappointed. It doesn’t have to be that way. It’s absolutely possible to feel excited about selling your products and services which makes you more attractive to potential clients. The result is more money, more money, more money for you and more intense transformation for your audience. The very best way to sell without sounding salesy is to keep the needs of your audience front and center. If you craft a talk that focuses on solving their problems and delivering high-value content, the sale becomes much, much easier. The key is maintaining a mindset of service with a clear understanding of the greater transformation you can deliver if your audience takes the next step with you. The job of selling starts from the minute you open your mouth. You can’t ambush your audience with a big ask at the end and expect a great result. You must prepare […]
June 1, 2016

How To Inspire Your Audiences To Buy From You

You may have heard that speaking is a great way to increase your profits, but you may also be wondering how the heck do you get people to actually buy from you. Whether you are just starting out speaking or you’ve been speaking for a while, but haven’t been converting from your talks the way you’d like to, I want you to know something… There IS a way to get people to open up their wallets to work with you! The first thing you need to do if you want your audience to buy your products and services is start with a clear objection to sell. You are in business to make money and any time you put your own time, energy and resources into something, you need to be thinking about the ROI. You are not speaking to stand there and look pretty, you are investing in this opportunity to grow your business. However, having the mindset of sales is not about being pushy, it is about transformation. The biggest transformation your audience will get is by using your products or going through your process. They can only get so much transformation for free. If you believe in what […]
May 25, 2016

How Do You Choose The Right Topic For Your Talk?

“Why Add A Signature Talk To Your Business?” If you’ve ever thought about adding speaking to your business model, the answer should be a big, fat YES, but not just any speaking. The most potent presentation you can make is a signature talk that sells.  Adding signature talks to your business model can potentially add thousands of dollars to your income every month! Here’s why it works so well… First of all, any time you speak you are using leverage to reach your audience. Instead of just speaking one-on-one like you might do at a networking event or even on a sales calls, you are speaking one-to-many every time you present. It may be to a small room of 20 people OR it could be to an audience of literally thousands online. That means for 30-45 minutes of effort you are exponentially impacting your audience. Think about how much time, money and energy this saves you. Every time you go to a networking event you have to get dressed, find a sitter, make sure you have your business cards, drive to the event and hope you will connect with some really great people once you’re there. Even if you are […]