Learn How To Become A Powerful, Profitable Industry STAR.

August 9, 2012

Know When to Say “No”

Sometimes the word “no” gets a bad rap. It sounds harsh or limiting. As children we were often told no when we asked for things we wanted. We may have wanted to buy a cheap toy or stay up past our bedtime. As teenagers we may have wanted to go to a party that “everyone” else was going to. When we were younger, we could not appreciate that our parents were protecting our health, keeping us safe and safe-guarding our future by saying no. As adults, however, we recognize their insistence on setting limits was a great act of love so we could grow into thriving, successful adults. As entrepreneurs, we must also learn to say “no” so that our businesses can thrive, though it’s not always easy. As parents, we know it’s often very tempting to just give in when our children beg and plead with us. It takes a lot of strength to stand our ground, but we do it because we know it’s in our child’s best interest. It’s the same with your brand and in your business. It is hard to say no when there are so many people and opportunities vying for your attention and energy. However, you must […]
August 3, 2012

3 Tips for Finding a Good Niche

Finding the right niche for your business is extremely important. It’s one of the things that can make a really big impact on your success, or lack thereof. It’s also one of the areas people struggle with most in their branding process. People are confused or unsure about what niche to focus on or perhaps they’ve tried one niche already and feel frustrated and disappointed because it did not create the results they were looking for. Finding the right niche can be challenging, but if you pay attention to a few key points, you can find the right match for your business. Here are 3 qualities a niche must have to be right for you. 
July 24, 2012

Put the Wind in your Business Sails

Have you ever felt stuck in a the doldrums? You just feel a little off. You feel unmotivated to pursue your goals as passionately as you once did. Or your last little defeat has turned into a downward spiral and you can’t seem to stop the negative momentum. It happens to all of us from time to time. Sometimes it’s a small blip on the screen. Other times negativity digs in its heals and stops you in your tracks. Whether big or small, negativity left unchecked not only erodes your sense of well-being, it also pokes a hole in the sails that propel your business. Think about it. If you are frustrated you might become impatient with a client who then feels less inclined to refer you to others. If you feel jealous and inferior because a competitor wins your ideal contract you might start to get discouraged and put less effort into prospecting for leads. If you let small technical difficulties fluster you, you may start to develop self-doubt. All this negative energy can effect not only your productivity, but also your pocket book and even your health! Fortunately, there is a cure. It’s called Positivity.
July 19, 2012

Guilt by Association

Whether we like it or not, we are judged by the associations we keep. At first blush this doesn’t seem fair. However, if you think about it for more than a second or two, you can see the logic behind it. For the most part, we choose our associations with the exception of our families. Therefore, your associations are a reflection of YOUR JUDGEMENT and YOUR BRAND. If you are associated with someone who is unethical, you are broadcasting to the world that you have some tolerance for lack of integrity. On the other hand, if you surround yourself with people who are kind, thoughtful and smart, this also reflects on your judgement, in a positive way. Because your associations so strongly effect your reputation it is critical to choose wisely. Here are a few questions to help you evaluate your current associations and how to better choose future ones. 1. Does this person/business uphold the values I want to nurture? 2. Does this person have a positive attitude? 3. Does this person make me feel inspired to grow? 4. Do I feel good about myself when I spend time with this person/business? 5. Am I proud to say this person […]
July 13, 2012

Are You Optimizing Your Brand Resonators?

In classical singing we often talk about creating resonance. Resonance is what makes a voice carry. Leveraging vocal resonators is what enables classical singers to project their voices over the orchestra without the aid of a microphone. Leveraging personal brand resonators buoys your business to rise over the noise of the marketplace. In singing, optimizing resonance is done by creating sympathetic vibrations in different parts of the body to enhance the sound coming from the tiny vocal folds in the throat. Because each person has unique physiology, these resonators also play a significant role in the distinct quality of sound each singer is able to make. It is part of the vocal finger print. If you have a broad face and a big nose, your sound will be different than if you had a thin face with fine features. However, in order to create this synthesized and original sound, you have to keep the system open and allow the vibrations to travel freely throughout the body. If the system is not open and supported, the singer cannot take advantage of all the resonators and the result is a compromised tone. In personal branding, each of us has a unique voice as well. Our brand […]
June 27, 2012

Is Fear Killing your Brand?

If I could wave a magic wand and get rid of one thing that plagues most human beings, it would be worry. I hate worry, HATE IT!  It is an evil that must be challenged at every turn. Worry stops dreams before they start. Worry poisons passion. And worry is one of the leading causes of a malady that strikes down many otherwise healthy business owners. It’s called weakbranditis. Weakbranditis is a condition that occurs when people worry too much about what other people think. They worry whether or not people will like them. They worry they will come across too strongly, too girly, too anything and everything. In an effort to avoid the discomfort of possible rejection, they pull back, tone down or dilute the very things that would make their brands special and memorable.
June 20, 2012

Is your Business Between a Rock and a Hardplace?

This morning I decided to plant a lovely red geranium I received as a gift recently. I’m not much of a gardener, but I thought I could handle the simple task of digging a hole in the dirt. I retrieved my clean, pink gardening gloves (first clue I am not an avid gardener) and the toy spade from my daughter’s gardening kit (second clue I’m not a gardener). With tools in hand I set out to dig.
June 13, 2012

Is Your Brand Missing the Mark?

Do you ever feel like you are spinning your wheels in your business? You feel like you are working, working, working, but nothing, nothing, nothing is happening? You’ve been a good doobie. You’ve developed a good service or product. You are tweeting and posting on Facebook. Perhaps you’ve even stepped out of your comfort zone and started doing some pubic speaking, but still nothing is happening. You just can’t seem to get any leverage. You start to wonder if there’s something wrong with you. Why aren’t people responding?
June 7, 2012

Go Ahead and Cheat

Don’t you wish you could dig into a hot-fudge sundae and there would be no repercussions. You’d gain no weight, your blood sugar wouldn’t spike, your cholesterol would not be effected. It would be a world where cheating was not cheating. Wouldn’t that be nice? You could simply indulge and enjoy the warm fudgy goodness. It may not ever be the case that indulging your sweet tooth won’t negatively impact your health, however, there are times when cheating is not only ok, it’s highly encouraged.
May 30, 2012

The Treadmill Altar

If you are a woman entrepreneur, your plate is full. More than likely you are running your home, your business and possibly a gaggle of children to boot. In all the flurry of activity it is easy to put your own needs on the back burner. However, taking care of yourself should be priority number 1. Without your health and energy there will be no business, your house will be a mess and the kids will end up eating chicken nuggets most nights. Ok, so a few chicken nuggets is not the end of the world, but a regular diet of sub-par nutrition is not optimal. Neither is walking around in a haze because your mind and body are in a slump. I have been active my whole life, but until recently I looked at exercise as a way only to keep my body healthy. I have now come to look at exercise as