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October 25, 2012

Does Size Really Matter?

  Does size really matter? I found this leaf while walking yesterday. Isn’t it lovely? It’s barely bigger than my thumb. I guess that’s what caught my attention. As tiny as it is, it’s as perfectly shaped and vibrantly colorful as any leaf I’ve seen this fall. Would it be any more beautiful if it were bigger? Of course not. Your brand does not have to be gigantic to be effective either, but you do need to follow some rules. In our society we are bombarded with the message that bigger is better. In order to be noticed we have to make things larger than life. We even buy super-sized drinks, but does the extra volume enhance our experience? Does having more of something, anything actually, get our needs met to a greater degree?
October 17, 2012

Does this Brand Make Me Look Fat?

Come on, admit it. We’ve all tried something on that hasn’t felt exactly right and then surveyed our husband or best girl friend for an answer we’d like to hear. We say “Does this make me look fat?” Of course, we want them to say “No, honey, you look beautiful.” But honestly, if you felt beautiful in the first place, you probably wouldn’t have asked the question. I have found recently many people do the equivalent with their brands. They try things on for size, it might be a new service or a new tagline, and then they survey the heck out of anyone who will listen. “What do you think of my new_____?” Don’t get me wrong, surveys are wonderful and necessary tools to get clear on how best to promote your brand and serve your audience. The problem comes when
October 12, 2012

When Being in the Red Isn’t Bad for Business.

“I’m so mad, I’m seeing red.” “He’ll never make the leap, he’s totally yellow.” “I wish the sun would come out, I’m feeling blue.” Our brains are programmed to make many specific associations to color, so much so, we have woven those associations into our everyday language. Because of the powerful effect color has on our psyches, it is one of the best tools we have to strengthen our brand impact. You can use those innate associations to your advantage, but first you must be clear about what kind of associations you want your audience to make with you and your business. Once you are clear about your desired impact,  you can choose colors that  resonate with the core message of your brand to engage your ideal clients. Pretty cool! The spectrum of possibilities is endless, so how are you going to choose the palette that’s just right for your brand? Here are a few tips…
October 3, 2012

Why Do I Need to Think about Branding Anyway?

Have you ever wondered what the big deal is about branding? Everyone seems to be talking about it. But really, why do I need it? Is branding really that important and what can it do for me or my business?
September 26, 2012

Are you an “and” or a BRAND?

We live in a world where more is better. You walk into any local ice-cream shop and you have 35 flavors from which to choose. You can get your news from the internet, your phone or even the tv while waiting in line at Dunkin Donuts! As consumers we are used to multiple options when buying everything from peanut butter to tennis shoes. On the surface, having more options may seem like a good thing, however, having too many choices can be overwhelming and confusing. Remember, a confused mind never buys. When it comes to your personal brand, the last thing you want to do is
September 21, 2012

Do You Have What it Takes to Create a Successful Female Brand?

I am so grateful to be a woman living in the United States at this time in history. While it’s true, there are still a lot of inequities for women in our society, we are so lucky to live in a county where it is possible for a woman to truly create the life of her dreams through entrepreneurship. However, just because the opportunity for success exists does not mean all women will be able to bring their dreams to fruition. Why is it some women entrepreneurs succeed in creating a lucrative brand, and others do not?
September 4, 2012

Top Woman Entrepreneur Shares the Secret to Success.

If you are a female entrepreneur, you’ve got to check this out! One of my favorite business mentors and world leading woman entrepreneur, Ali Brown, is launching one of her most exciting programs ever. Normally, I would not blog about someone else’s promotion, however, I have personally participated in Ali’s programs and used many of her products and I can say with complete confidence they are top notch.  Not only have I learned some of the most important nuts and bolts of running a business from her, I have also gained clients as a direct result of being in her Elevate program. I’m excited to share with you the link to Ali’s high content videos about her new launch, Thrive, where you’ll learn everything from how to tap into your “why” to how to create a compelling opt-in offer. If you’d like to know more about my own experience working with Ali Brown, feel free to contact me directly. In the meantime, click the link below to get started learning from the master. P. S. I have found the Elevate program to be a great compliment to the branding work I do. Therefore, I am also offering a 20% off BONUS for […]
August 28, 2012

Is your Brand Safe Against Attack?

You’ve worked hard to establish your brand, get your message out, be consistent and build a tribe of loyal followers. So what do you do when you find your brand under attack? As much as we’d like to think people are innately good, there are just some plain old bad eggs out there. So how do you deal with these haters and more importantly, what can you do to protect or repair your brand from harm?
August 23, 2012

Does Your Brand Look Good Naked?

Have you ever found yourself paging through one of those celebrity fashion magazines feeling a little cynical? That little green monster creeps in as you compare yourself to all those gorgeous ingenues. You comfort yourself by making excuses as to why they are there looking so beautiful and you are still living the life of a mere mortal woman. How hard is it to look beautiful when you’re wearing a glitzy dress or ball gown? After all, it’s one of the most flattering things a woman can wear. It’s all smoke and mirrors you think. Peel away the glitz and glamour and underneath it all they are probably not that special. Or at least you hope.
August 14, 2012

Let’s All Get Tanked!

Many of you may already be familiar with the tv program called “Tanked,” but my first exposure to the show was on vacation this summer. Obviously, the kids had control of the remote in the hotel room! At first, I thought it was just another inane reality show, but as I watched I came to realize this was a great study of effective branding! The show is about two guys who build custom-made fish tanks. Yes, that’s it. Stay with me now. I’m sure you think this is a little fishy, but there is a lot to learn here.