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January 4, 2013

How to Make 13 A Lucky Number For Your Brand

“You’ve gotta ask yourself one question: ‘Do you feel lucky? Well, do ya, punk?’–Clint Eastwood, Dirty Harry Doesn’t it seem like some people are born with a horseshoe over their head? Good things just seem to come their way. Ah, if only you could tap into some of their good fortune… Perhaps some people are just born lucky, but for the rest of us, we have to make our own. The good news is, you don’t have to carry a rabbit foot in your pocket to turn the tides in your favor. Here are a few tips to make 2013 your luckiest year yet:
December 26, 2012

5 Tips for Stripping for Success.

This is the time of year when everyone looks back on the good, the bad and the ugly of the past year. We review the top 10 news events, sports events, movies and songs. Some things thrilled us and some things floored us. It can be fun to reminisce, and it also a gives us an opportunity to understand what is working and what isn’t in our lives and businesses. The past gives us the clues we need to make better decisions moving forward. The problem for most of us though, is we tend not to change our behavior or change it enough to elicit a different outcome. In order to get real traction, we need to be willing to let go of things, but this can be difficult and scary. All too often, we look at a situation we know isn’t perfect, perhaps we have a difficult client or vendor, but instead of addressing what needs to be changed, we trudge along in the same manner and tolerate the results. Next year at this time we will be thinking the exact same thing, “I really should do something about this situation.” When you carry forward those things which aren’t working, you lose time, […]
December 19, 2012

10 Branding Tips from Santa.

Whether you celebrate Christmas or not, you’ve got to admit Santa Claus is an excellent marketer. His brand recognition makes Oprah Winfrey look like a b-lister and his coffers are so full he makes Bill Gates look like a pauper. Santa generated over $400 BILLION in sales last year alone! How does the Big Man do it? Santa may be magical, but his success is actually the result following these good branding rules…
December 14, 2012

Is Your Personal Brand Ready for Promotion?

Have you ever wondered why sometimes really smart, qualified people are not promoted?  Why is it that some entrepreneurs are able to grab the spotlight while others stumble around in anonymity? Two articles I read recently in the Harvard Business Review and Marie Claire magazine address this issue by talking about something called “executive presence.” All other things being equal such as experience or education, the person with the strongest executive presence, or what I call good personal branding, will get the promotion or in the case of the entrepreneur, the business. “You’re smart, driven, and good at what you do. But that alone won’t be enough to score you a promotion or corner office. A slew of other factors that constitute “executive presence”–from your wardrobe to your ability to inspire colleagues–will also play a huge role in how far you will go.”– Marie Claire Magazine A study conducted by Sylvia Ann Hewlett of the Center for Talent Innovation (CTI) concluded that having executive presence “accounts for as much as 28 percent of a woman’s success.”  That means almost a third of what goes into your success is not based on how well you actually do your job! So what […]
December 5, 2012

“Does Your Brand Feel Pretty?”

Don’t you just love those days when you wake up in the morning and look in the mirror to see your skin has cleared up? Or when you spin around to  notice the past ten weeks of spinning class have finally firmed up your back side? And the best one, your prayer to the hair gods have finally been answered and you are having one of those rare perfect hair days? Doesn’t it just make you feel great? I can just see you now doing a happy dance in your pj’s. Now let me ask you another question. What do you see when you look in the brand mirror? Does what you see make you feel like grinning from ear to ear, or does it make you feel like you wished you had just pulled the covers over your head and gone back to sleep? If so, ask yourself why are you living with a less than stellar brand image?
November 28, 2012

Does Your Brand Deliver Happiness?

Want to know how to make a $1,000,000,000? Try being a little weird. This month’s book recommendation is Delivering Happiness by Tony Hsieh, founder of Zappos. For those who may be unfamiliar with Zappos, it is the most successful online shoe store ever which sold to Amazon for $1.2 billion in 2009. How did Zappos achieve such amazing success? After all, not every online retail venture ends in a 9 zero deal. Of course, much of Zappo’s success must be attributed to the intelligence and business savvy of Tony Hsieh and his brilliant team. However, Hsieh himself has said the meteoric rise of Zappos is largely due to
November 21, 2012

I Challenge You To Do 100!

This is a picture of me after my morning workout. I’m tired, but happy and very grateful. A couple of  months ago I wrenched my back and was unable to exercise for several weeks and even then it was slow going. Today was the first day since early September I was able to do my normal full workout and it felt really good. I was so grateful to be able to move my body again. It’s funny how much we take for granted in life, especially things that can sometimes take effort. However, the moment those things are taken away, you realize how important they are and it gives you a whole new appreciation of their value. When you value something, you are more motivated to pay attention to and care for it and that in turn makes it flourish. If you care for your body, your health flourishes and if you care for your business, it will flourish too. Cultivating a sense of gratitude is essential for
November 16, 2012

Are You Leaning into your Brand?

When things in your business hit a wall, do you find another wall to push or do you lean into the one in front of you? When we start a new business, we usually have the excitement of a kid on the last day of school. We’re itching for the bell to ring so we can get going. We rush out into the marketplace, start looking for clients and think of all kinds of ideas and products for our new venture. However, somewhere along the way our enthusiasm runs low. Maybe clients aren’t flowing in as quickly and regularly as we thought they would. Or we experience a slump in our creativity. This is when the doubt monster creeps in and wreaks havoc on our confidence. When we start to feel insecure, one of the first things we do is look at what we can change. Sometimes change is a great way to breathe new life into a business and sometimes change is just a knee-jerk reaction that results in a jumbled mess. We get frustrated so we start looking around at what everyone else is doing. We think if this big guru is doing things a certain way, that […]
November 9, 2012

Do you have a Ping Problem?

Have you ever wondered why the phone is not ringing with clients asking to work with you? Are you frustrated because your business is not growing as quickly as you’d like it to? Do you wonder why no one is asking you to partner and do business collaborations together? If so, you may have a ping problem. If you’ve been following me a while, you know I’ve talked about ping before. Ping is what gives a singing voice shimmer and edge so it can carry and be heard over the orchestra. A voice without ping sounds flat or fuzzy. The sound quality is diffuse because it lacks clarity and focus. As a result, it has difficulty reaching the audience. If you are having difficulty propelling your business forward, more than likely you too are 
October 31, 2012

Are You Afraid of Your Shadow?

As a little kid I was afraid of many things, but I was especially afraid of the dark. Instead of using a little night light, I slept all night with the overhead light glaring down on me. Dark rooms were bad, but the scariest thing for me was pulling down my shades at night. I absolutely hated looking out the window into the darkness. I was convinced someone would pop up out of the blackness into my window pane. I made up all kinds of rituals not to look out those blasted windows which included everything from crawling to standing backwards while pulling down the shades. The idea someone was lurking out there in the dark, someone awful, someone who wanted to hurt me was totally terrifying. Luckily, it never happened. Nor was it likely to ever happen since we lived across the street from a massive cow field. As entrepreneurs we also live in fear of darkness, but it’s not the darkness outside our windows,