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March 22, 2013

Are You Afraid of a Little Dirt?

Spring is officially here. Even though in some parts of the country it still looks like winter, there’s no denying the calendar. Soon enough the temperatures will rise and the birds will be singing again. As much as we appreciate the warmth and freshness of spring, it is also a time of hard work preparing the ground for new growth. The same is true for you business. Let me ask you a question:
March 15, 2013

Is Your Brand Green?

Every brand has a unique personality and one of the best ways to express that personality is through the use of color. Every color also has its own personality. Have you ever noticed how differently you feel when looking at various colors? Dark colors can sometimes bring us down just as vibrant colors can infuse us with energy. There has been a lot of research into the psychology of color and how it impacts human beings. Understanding how you want your brand to impact your audience is essential to choosing the right colors for your business and marketing materials.  In honor of St. Paddy’s Day, here are the common psychological associations with the color green.
March 8, 2013

Is Your Business a Booty Call Or a Bride to Be?

In my last blog post, I talked about how wonderful it is that we women entrepreneurs love to share and collaborate. However, there is a down side to this generous spirit. Because we tend to be such natural givers, many of us give away our value without even realizing it. Does this scene sound familiar to you? You are chatting with another business person or perhaps a potential client who upon hearing about your expertise, starts peppering you with questions about their particular situation or problem.  You respond by trying to help solve said problem and before you know it, you’ve spent a significant amount of time coaching this person for free. You have just experienced a business booty call. I recognize this scenario because I used to be an active participant in many similar situations. The result of such a conversation had a strange effect on me. First, I would feel a sense of deep satisfaction knowing I had made a positive influence in someone else’s life or business. It also boosted my confidence seeing I had enough knowledge and expertise to be impactful. Then, however, I would start to feel kind of sick to my stomach. I would […]
March 1, 2013

Women Rock!

To honor Women’s History Month which begins today, I have made a list of the 5 things I love most about women entrepreneurs. 1. We play nicely in the sandbox. Love my fellow female business peeps who are collaborating, supporting and sharing with each other. 2. We add beauty to the world. We can’t help but make things prettier. We’re not called the fairer sex for nothing! 3. We are natural givers. We create and give value to those around us making stronger, more vibrant communities. 4. We tap into our feminine intuitive powers to make organic and profitable decisions! 5. Now more than ever, we have the opportunity to leave our own prosperous legacy for future generations. You rock ladies! Keep on keeping on. xo Heather
February 20, 2013

Are you Successful or Just Busy?

As women we are often praised for being good multitaskers. Remember the old song “I can bring home the bacon, fry it up in the pan, and never, ever let you forget you’re a man?” Did this woman also remember to help with the homework and run to soccer or ballet? I don’t know about you, but I certainly wouldn’t be singing after all that! Unfortunately, we as women buy into the idea multitasking somehow makes us better. We compare schedules like men compare war wounds. He says, “I got this one in Nam” and we say, “I have to go to the grocery store and then pick up Susie from her playdate so we can get the supplies to take over to the fundraising committee and then…bla, bla bla.” The more you can jam into that sentence, the more street cred you think you get. Here’s the sad truth,
February 8, 2013

Why Your Brand Should Ditch The Rules

I love opera music. Actually, what I really love is singing it. I feel so lucky because when ever I want, I can pull out music from any composer that strikes my fancy and sing til my heart’s content be it Mozart or Verdi.  It’s one of the perks of performing in my living room. Aside from the sheer pleasure of singing the most beautiful music ever written in the whole wide world spanning all of history (no bias here), the other reason I love yodeling a casa  is there is no one telling me what I can and cannot sing. You see in opera, there are a lot of  RULES. Some of these rules make sense and are actually  in the best interest of the singer. For example, if a score is written for a very large orchestra, the singer must have a very big voice to carry over the instrumentation otherwise they risk shredding their vocal chords in an effort to be heard. However, a lot of the rules seem to be somewhat arbitrary and very restrictive. Certain voice types simply “should not” sing certain roles. If you are too tall, you will probably never be cast as […]
February 1, 2013

Give and Grow Rich

I have probably read over a thousand books on how to improve yourself, create a better mindset, attract more abundance, live with more energy or increase your creativity. You name it, if there is a book about how to make yourself or your life better, I’m on it. And while I’ve learned and applied many great insights about how to up my joy factor or increase my wealth, there is nothing like real life to teach you the most important lessons, the ones that make a real, lasting impact. Here is a biggie I learned recently that I’d like to share with you.
January 23, 2013

Is Criticism Damaging Your Brand?

“No one ever erected a statue in honor of a critic.”-Jean Sibelius, composer Let’s get one thing straight right here, right now. There is almost no way to create a strong, successful brand without getting criticized. As difficult as it is to be at the receiving end of negative feedback, you do yourself and your brand a huge disfavor by going out of your way to avoid it. No one likes getting lambasted for sticking their neck out, however, charting your course by trying not to offend others is a sure-fire way to weaken the impact and power of your brand. I am not suggesting you go out of your way to be sensational either. Trying to get attention for attention’s sake does your brand no favors either. We all know people and companies who will say or do anything to keep their names front and center. Such antics only cheapen your brand. Thankfully, there is a better path. When you stand in your own truth, no matter how uncomfortable it may be at times, you always come out the other side with personal and authentic success. Tolerating criticism can be highly unpleasant and difficult to withstand even when you are […]
January 15, 2013

Do You Have Enough Conviction To Be Great?

“I have a dream…” This month marks the birthday of civil rights leader and activist, Martin Luther King Jr. We remember his life and his message of equality and non-violent protest. Now days his message is widely embraced and celebrated, however, during his lifetime King’s convictions caused extreme conflict ending, of course, in his murder. By the time King was killed, he had already received many death threats. In spite of the danger, he was not deterred. He knew there was a significant possibility he would not survive to see his dream through to fruition, and still, he kept on. How does one forge ahead in the face of such great and grave opposition?
January 11, 2013

Why Am I So Sad?

If you are someone who lives for Fridays, you are probably in the wrong job. Of course, we all have work weeks that are more challenging than others, but believe it or not, there are people who get just a little sad when the week is over. Who are these crazy whack jobs?? They are people who are keenly aware of their personal brands. These people live and work in a way that allows them to optimize their strengths and get compensated for doing what they love. I know it’s true, because I’ve seen it many times with own clients. These people love what they do and feel blessed to be able to spend their time being engaged in activities at which they excel. People who understand their personal brands enjoy one of life’s greatest pleasures,