Heather Poduska

January 20, 2018

Is Your Brand A Traffic Hazard?

I don’t know what’s up in Boston lately, but there has been a ton of traffic and not just any traffic, bumper-to-bumper, sloth-moving, stand-still traffic.   I don’t know, maybe I’m just not used to the commuter grind like I used to be, but it feels like the volume of people on the roads has grown exponentially.   While I cherish the fact we live in such an amazing city, I don’t cherish the gridlock that accompanies it.   It’s virtually impossible to get where you’re going without becoming a master at switching lanes. But I gotta say, the thing that bothers me the most isn’t the driver who zips in front of me, that’s bound to happen. Nope, what makes my head spin is when someone is indecisive.   You see it all the time. Someone starts to switch lanes, but then instead of following through, the driver hovers over the dotted line blocking both lanes. Or someone comes to a rotary where they have the right of way and instead of moving, they inch forward backing up everyone behind them.   The reason it bothers me so much is because it stops the flow. Why make a move until you are sure of what you want? Just stay […]
January 16, 2018

How To Be More Captivating On Video

Wow, a new year is officially sprung and word on the street is video is going to rule the playground. Are you ready? If you’ve been asleep in a cave for the past year, you may not have noticed the onslaught of video marketing. However, if you’re a modern-day global citizen, I’m sure you’ve seen a HUGE uptick in the amount of videos on every platform.  Facebook and Instagram both have live-streaming and YouTube is still exploding and even LinkedIn is getting into the video game. Not only is it on social media, but many people now prefer to do video chats instead of simply calling. That means more and more sales calls can be done via video. Now that’s something to ponder. I even read soon you’ll be able to play videos on your phone from a business card!! How cool is that? Personally, I LOVE the idea of having face-to-face time. It gives a much more personal and intimate connection. People are way more likely to remember someone they look in the eye. @HeatherPoduska (tweet this) You can read people so much better if you can see their facial expression. Both you and the person with whom you’re speaking are also less likely to multi-task […]
August 4, 2017

You don’t get paid to sing in the shower…

Are you afraid of being too visible? I talk to a lot of entrepreneurs and often hear the following, “You know Heather, I don’t want to be a STAR, I just want to run my business.” I used to think, “Well, different strokes for different folks,” but I don’t feel that way any more. Now, I’m pretty much convinced that not wanting to be a star is simply fear masked as something else. Before you think I’m being judgmental, let me assure you, my belief comes from my own experience. You may think, based on my brand, that I am and have always been very comfortable being visible. However, internally there have been many times I’ve wanted to retreat and run for the hills. Those times usually look like the following: -My launch didn’t work so I feel embarrassed and want to hide. -I’m afraid IF I launch, no one will show up. -I’m afraid if I put myself out there and screw up, I’ll ruin my entire career. -I’m afraid I’m in over my head and people are going to see I’m just a poser. -I’m afraid I’ll say the wrong thing and offend someone. -I’m afraid people will see […]
June 29, 2017

How To Do The Hard Stuff

You know that feeling when you realize you have a dentist appointment on the calendar? You soooo don’t want to go, but you know you have to. Even though you know it’s the best thing for your health, you’d rather stick a fork in your eye. That’s how the last several days were for me. I had about a billion obligations that I absolutely did not want to deal with. For starters, our fridge broke and it was up to me to empty out all the rotting veggies and meat. Gross. I found out the tires on our minivan were bald and had to get them replaced. And there was yet another technical snafu with my website. That’s just a small sampling and I won’t bore you with the rest. They were all things I didn’t want to face, but still had to handle. We all have responsibilities that make us want to run for the hills. In our business it might show up like: -Not paying attention to expenses. -Procrastinating on creating a sales pages. -Avoiding picking up the phone to follow-up on leads. -Freaking out about doing a live-stream. But by not doing what we know we must, we move further and further away from creating a […]
June 23, 2017

Want To Master Time?

Do you ever finding yourself saying, “I wish I had more time?” Our lives can often feel out of balance. We get stuck involved in tasks or projects that suck our energy and keep us from doing the things we really want to do. We take on more than we can handle and find ourselves overwhelmed. It seems like there’s always something that feels unmanageable. We can’t seem to carve out time to go to the gym. Our summer calendar gets booked and we regret not allowing time to sit on the hammock with a cold drink and a juicy novel. As entrepreneurs, we get behind on our launches, miss opportunities to follow-up on leads, tax our minds with busy work and neglect our bodies all because we’re crunched for time. Whatever the specifics of the situation, running out of time can result in feeling rushed, anxious, sad or even resentful and for good reason. We are missing out on the best parts of our lives, leaving money on the table and pushing aside our deeper callings. Why do we do this to ourselves? I think the answer is pretty simple… fear. We fear if we don’t work our asses […]
June 9, 2017

Simple Tips To Find Your Brand Voice

Do you ever have trouble figuring out just how to express your brand? I try to give you lots of strategies, but sometimes I wonder if I’ve done enough to help you find YOU. Because that’s what it’s all about. It’s not about twisting yourself a thousand different ways to see where you can sqqqqeeeeeezzzzeeee yourself into the market. There’s no need for squeezing, tweaking perhaps, but no squeezing. In fact, if you have a good handle on your brand voice, there’s little need to pay much attention to the market any…………………………Are you with me?…………….(crickets chirping….)………………………(“Are you out of your mind, Heather!!!!!! Of COURSE, I have to pay attention to the market.”) Actually, you don’t. You don’t have to know what Liesl, Friedrich, Louisa, Kurt, Briggitta, Marta or even Gretl are doing. You just need to focus on YOU and YOUR AUDIENCE. If you expend copious amounts of energy looking to the left and right, you are NOT spending time doing the deep work you you need to to create a truly epic brand. I have to admit, it takes guts of iron and a strong commitment to listen to what your authentic is saying, but there is no other way. It’s way […]
June 2, 2017

How To Rebound After a Set-Back.

We’ve all been there, we’re plugging along in life or business and BAM, something happens to knock us off our feet. Maybe you lose your funding, you’re hit with a health scare or maybe you’re even duped by someone you trusted or with whom you invested. When you find yourself in that situation, it feels like your world is spinning out of control. How could this happen? How did we let it get this far? But more importantly, how can you get back on track as quickly as possible? First of all, let’s have a dose of honesty here. Not always, but often these things don’t come out of the blue. There are usually red flags along the way, but instead of taking heed, we dismiss them and march forward. Or we try to gloss them over instead of acknowledging them as the major warning signs they are. The problem is, we have our sights so fixed on what we think we want, we can’t see what’s right in front of us or perhaps more accurately, we’re unwilling to see it. This is where I think most people get off track. It feels too dangerous to slow down or evaluate […]
May 11, 2017

Come On Baby Light My Fire!

Can we get personal for minute? I want to know what turns you on. “Did she just say which I think she said…?” Hello, yes, I’m still here and yes, I did just ask, what gets you really excited? I mean truly HOT and bothered!! Forgive me if I’m going too fast, but life is short and I want you to enjoy every minute of it. You see, I’ve been doing a lot of soul searching lately and I’ve discovered something I hope is useful to you. Most of us are joy stoppers. Most of us only allow for a specifically allotted amount of happiness and abundance. And we are very stingy about HOW we think we can and should come by said bliss. Work hard. Pay your dues. Hustle. Keep striving. Success doesn’t come easy. Sound familiar? I have been as guilty as the next diva buying in to this belief system, but I’m starting to change my tune. As I mentioned last week, I’m still recovering from a very nasty bug. I’m feeling much better, but as a result, my vocal chords are swollen and raw and I can’t sing! Of course, I’m very sad, but there’s been a cool side benefit to being vocally […]